Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role We’re looking for a Lead/Senior Product Analyst to join Cleo’s Product Growth team.

Our Growth pillar works across acquisition, onboarding, conversion and retention, as well as expansion into new markets. You will be the primary analytics partner for one or more of these areas over time. Your work will directly influence how we acquire, convert and retain users, how we improve payback and LTV, and how we scale Cleo to millions more people in a sustainable way.

You’ll work day to day with Product Managers, Designers, Engineers and fellow Data folks to uncover insights, design experiments and shape strategy. This role is for someone who wants to own the numbers behind our growth, not just report on them, and who can turn messy data into clear product bets.

Why this role matters Growth is one of Cleo’s biggest levers for long term impact. We’re evolving our growth engine to improve acquisition efficiency, increase conversion through key funnels, retain more of the users we acquire and expand into new markets while keeping unit economics healthy. You’ll be central to that evolution, defining the metrics that matter, running the experiments that move them, and connecting user behaviour to revenue and profitability.

What You'll Be Doing Growth and funnel analytics

• Proactively explore product and funnel data to identify moments of drop off, untapped segments and pricing inefficiencies
• Analyse acquisition, onboarding, conversion and retention journeys and surface opportunities to improve them
• Support growth into new markets with clear performance targets, tracking and insight into what is and is not working
• Conduct deep dive analyses that connect user behaviour to commercial outcomes such as payback, LTV and unit economics

Experimentation and optimisation

• Design and analyse A/B and multivariate tests across onboarding flows, product features, messaging and pricing
• Work with your squad to build experimentation roadmaps, from hypothesis definition through to rollout decisions
• Use causal methods to separate signal from noise and ensure we are learning the right lessons from tests

Metrics, tracking and data foundations

• Define how your area quantifies success, building metric trees that connect input and output metrics, setting KPIs and leading indicators, and shaping how we set and track targets during our OKR cycles
• Work with Analytics Engineering to prioritise and improve data models for the Growth pillar, as well as contributing directly to our transformed data codebase where needed
• Build dashboards and reporting that make performance, trade offs and progress against targets obvious at a glance for your squad and stakeholders

Strategy and cross functional collaboration

• Influence the roadmap of your team through clear, data based recommendations and strategic insights
• Act as a thought partner to Product, Design and Engineering on strategy, prioritisation and investment decisions
• Communicate complex analysis simply and persuasively to non technical stakeholders, turning insights into concrete actions

The team you'll join You’ll sit within Cleo’s Data organisation, a 60+ person team of Product Analysts, Data Scientists and Analytics Engineers who partner across product and growth. You’ll have peers working on experimentation, pricing, lifecycle and marketing analytics, and a manager who cares about your development through regular feedback, mentoring and dedicated time for learning.

What We're Looking For

• 5+ years’ experience doing quantitative analysis within a cross functional digital product environment, ideally in growth or experimentation led teams
• Strong SQL skills, comfortable exploring, transforming and validating complex datasets independently
• Experience designing, running and interpreting A/B tests at meaningful scale to drive product and business decisions
• Ability to define new product metrics from complex, unstructured data and connect them to clear business outcomes
• Fluency with commercial data and concepts around user value, unit economics, payback and profitability
• Strong communication skills, able to turn complex analysis into simple narratives and recommendations for non technical stakeholders
• Hands on experience with BI and visualisation tools such as Looker, Mode, Tableau or Superset to build self serve dashboards and reports

Nice to have

• Experience working on growth, monetisation, pricing or financial products such as lending or subscriptions
• Experience in consumer fintech, high growth consumer apps or subscription products
• Experience with data modelling and analytics engineering concepts, and familiarity with dbt or similar tools
• Fluency in Python for deeper analysis, experimentation or modelling
• Knowledge of statistics beyond the basics, for example regression, power analysis or quasi experimental methods

What do you get for all your hard work ?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

Welcoming Everyone We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

Download the Test Flight App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice