Location: North America (Remote)

Experience: 5+ years

Industry Focus: Digital Accessibility

Candidate have exp in EdTech or e-learning industry

We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts.

The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation.

• Strong experience in B2B SaaS lead generation / demand generation
• Deep familiarity with digital accessibility or closely related compliance-driven domains (Good to have)

This position will focus on:

• Net-new / white space accounts
• Underpenetrated industries (healthcare, insurance, legal, publishing, etc.)
• High-intent and signal-based opportunities (e.g., accessibility mandates, RFPs, compliance triggers)

Key Responsibilities:

White Space & Net-New Lead Generation Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:

• Geographies: Midwest, Northeast, Southeast U.S., and Canada
• Industries: Healthcare systems, mid-market insurance, legal/professional
• services, publishing & media, nonprofits, corporate HR/L&D teams

Required Exp :

• 5+ years in digital accessibility SaaS or services
• Should have exp in EdTech or e-learning industry
• Experience generating pipeline for SaaS platforms and accessibility services

If your profile matches, please do share a copy of your resume at gunjan.t@makonissoft,com at an earliest