This person will also have oversight and responsibility for the day-to-day management of tactical media plans and their proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities.

This person will be instrumental in developing and executing smart, effective, and efficient media strategies that drive brand equity, engagement, conversion, and business growth to drive performance across upper- and lower-funnel campaigns for all channels.

Key Responsibilities Media Strategy, Planning & Execution

• Lead the development of annual media strategies in partnership with the brand, Shopper, and agency teams.
• Manage day-to-day relationship with the media agency to ensure seamless execution across all channels (digital, TV, audio, social, search, influencer, programmatic, etc.).
• Translate brand strategies into clear media briefs and activation plans aligned to consumer and shopper behaviors.
• Partner with eCommerce, the Commerce Marketing Agency, &/or the shopper marketing team to align on joint media strategies for omni-retailer activations (e.g., Walmart, Target, Kroger, etc.).

Cross-Functional Collaboration

• Work closely with Brand Marketing, eCommerce, Shopper Marketing, and the broader IMC team to ensure cohesive and integrated planning across consumer and shopper touchpoints.
• Align with Finance and Marketing leadership on A&P planning, budget allocations, pacing, and optimization opportunities.
• Collaborate with Sales/Customer teams to connect retailer investment decisions with broader brand priorities.

Optimization, Insights & Innovation

• Drive a test-and-learn approach to media investment, identifying new partners, platforms, and tactics that unlock performance and efficiency.
• Analyze media performance reports and make real-time recommendations to improve effectiveness.
• Stay current on media industry trends, platform updates, consumer behavior shifts, and commerce media innovation.
• Serve as the internal expert on media and retail media performance measurement, KPIs, and benchmarks.

Agency & Vendor Management

• Serve as the primary contact for the media agency, holding them accountable to performance, service, and strategy.
• Evaluate and recommend new tools, technologies, or partnerships that enhance media impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field. MBA or advanced degree a plus.
• 7+ years of progressive experience in media strategy, planning, and buying across both brand and performance channels.
• Experience working with or managing media agencies.
• Strong understanding of omni-channel media mix, including digital, linear, paid social, programmatic, CTV, and commerce media.
• Demonstrated success in optimizing A&P investments and applying data-driven decision-making.
• Expertise in retailer media platforms (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing).
• Experience working with CPG brands or within a matrixed organization is highly preferred.
• Strong analytical skills with proficiency in media dashboards, performance tracking, and budget reconciliation.
• Excellent communication, presentation, and cross-functional collaboration skills.
• Passion for brand building and media innovation.

Total Rewards

• Base Salary: $135,000 - 145,000
• Bonus Opportunity: 20%
• 20 days PTO
• 4% match on 401k
• Health care by Blue Cross Blue Shield
• Dental by Delta Dental
• Vision by EyeMed
• HSA's, Lifestyle Spending, and more!
• Hybrid work schedule in NYC

Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands also prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand's policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.

If you think that this job is for you, please click now on the button "Apply".

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