
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.

The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
What they do: B2B SaaS Brand Advocacy platform for brands to mobilize social affiliates, creators and ambassadors
Offices: Headquartered in London with an additional New York office
Founders: Paul Archer and Naio (Panagiotis) Tsarouchis
B Corp: B Corp certified
Notable customers: Charlotte Tilbury, Monica Vinader, ELEMIS, NEOM Organics, Mint Velvet
Customer acquisition and revenue growth through advocacy and social commerce for consumer/retail brands.
Software Development
Seed round announced on August 23, 2022; Crunchbase lists multiple rounds and several investors including SuperSeed Ventures and Downing Ventures
“SuperSeed Ventures and Downing Ventures listed among investors”
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Hybrid: New York City, 3 Days in office (Manhattan)
Salary Range: $140,000 - $150,000
Reporting to: Margaret Phelan, VP of Customer Success
About Us Duel is a SaaS company on a mission to make Brand Advocacy the industry standard philosophy for building brilliant retail brands. It was founded by world record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
We exist to show that companies built for advocacy can change the world. We believe there’s a better way to build businesses, and we seek to prove that caring for people over short-term sales builds Brand, which in turn yields long-term and exponential profit returns thanks to the advocacy it drives.
The Duel Brand Advocacy Solution allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that 60 brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret, LUSH and Elemis (to name a few, but not to name some household names that we can’t talk about… yet) are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting-edge brand expertise with seasoned SaaS experience.
The Role
We’re looking for an Implementation & Onboarding Lead to join our growing team.
At Duel, we’re evolving our approach to customer onboarding, moving toward a premium, white-glove experience that ensures every client feels supported, confident, and set up for long-term success from day one.
To bring this vision to life, we’re investing in our Implementation function, and we’re looking for a strategic, hands-on Implementation Lead to take charge.
In this role, you’ll be the driving force behind our onboarding experience, working cross-functionally with Sales, Customer Success, and Product teams to ensure new clients transition smoothly and get immediate value from our platform. You’ll define processes, refine playbooks, and raise the bar on what a world-class onboarding experience should look like.
This is more than just project management, it’s about championing client success from the very first interaction, building trust, and laying the foundation for long-term partnerships. If you thrive in fast-paced environments, love turning complex processes into delightful experiences, and are excited about scaling high-impact programs, we’d love to hear from you.
We’re Looking For Someone Who Will…
We’d love to hear from you if…
The Dueligan Culture
In-person and remote working balance...
We do much of our best work as a team together in the office, which is why we are only hiring people within a commutable distance of our London or New York offices. However, we also know that we do our best work alone at home, and we all need to be able to balance work with life, childcare commitments, and other responsibilities. The office philosophy is hybrid, where you're encouraged to be in the office a few days a week, namely when your team will be there.
However, the name of the game with everything we do is freedom and flexibility. So you do, as long as it's not at the expense of others.
Duel Perks and Package We have a growing benefits package, including;