• Develop and execute a comprehensive, multichannel demand generation strategy spanning inbound, paid media, events & tradeshows, partnerships, and account-based programs.
• Partner closely with the Product and Content Marketing Manager to ensure all campaigns and messaging align with our content strategy and brand positioning.
• Collaborate with Sales to refine ideal customer profiles (ICP), define audience segments, and ensure marketing efforts drive qualified pipeline.
• Manage demand generation budgets, agency relationships, and performance reporting across all programs.

Paid Media & Acquisition

• Oversee paid search (Google Ads, LinkedIn, etc.), social, display, and retargeting campaigns, ensuring ROI-driven investment and continuous optimization.
• Interface with and manage external agencies or freelancers responsible for PPC, paid social, or media buying.
• Use A/B testing, conversion tracking, and analytics tools to optimize ad performance and lead quality.

Inbound & Lifecycle Marketing

• Own inbound lead generation programs — ensuring alignment with content themes and audience pain points developed by the content marketing team.
• Build and manage nurturing workflows, email sequences, and automation logic that guide leads through the funnel.
• Partner with content and product marketing to design educational offers, campaigns, and event promotions that fuel engagement and conversion.

Analytics & Optimization

• Develop and maintain lead scoring models, campaign dashboards, and multi-touch attribution to evaluate performance across channels.
• Report on key funnel metrics — including lead quality, conversion rates, cost per acquisition, and pipeline contribution.
• Use data insights to refine targeting, channel mix, and messaging strategies.

Qualifications
Required

• 5+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in additive manufacturing sector.
• Proven experience managing PPC / paid media campaigns (Google Ads, LinkedIn, programmatic, etc.) and working with external agencies.
• Deep understanding of inbound marketing, lead nurturing, and funnel optimization.
• Proficiency with marketing automation and CRM systems (e.g., HubSpot).
• Strong analytical skills and ability to translate performance data into actionable insights.

Preferred

• Experience marketing within advanced manufacturing sector.
• Strong cross-functional communication skills and the ability to align with content, product, and sales teams.
• Comfortable managing multiple agency and vendor relationships simultaneously.
• Willing to relocate 

Success Metrics

• Growth in qualified inbound and paid leads.
• Improved lead-to-opportunity conversion and pipeline velocity.
• ROI and efficiency of paid media programs.
• Increased trust, engagement, and brand authority across channels.
• Strengthened alignment between demand generation, content marketing, and sales.