About The Role The Head of Content and Community will serve as the architect of our patient journey—from first awareness through ongoing engagement—driving enrollment in our research and testing programs through strategic storytelling, authentic community building, and exceptional experience design. This role uniquely blends marketing expertise with patient advocacy, owning both the communications strategy that attracts patients and the end-to-end experience that determines whether their journey with us is positive, neutral, or negative.

What you will do

Strategic Marketing & Communications Leadership

• Develop and execute comprehensive marketing strategies that translate our mission into compelling patient stories, messaging frameworks, and content that drives enrollment in research and testing programs
• Own the creative vision and tactical execution across all patient-facing communications channels (digital, social, email, direct mail, events, etc.)
• Produce marketing campaigns that seamlessly guide patients through awareness, consideration, enrollment, and retention
• Establish and manage performance metrics with a relentless focus on research or testing enrollment conversion rates
• Foster a data-driven, "test-and-learn" culture using A/B testing and rapid-cycle experimentation to continuously improve messaging effectiveness and patient response

Patient Advocacy & Influencer Relations

• Cultivate and steward authentic relationships with patient advocates, patient influencers, thought leaders, and key opinion leaders in the patient community
• Develop a patient advocacy program that amplifies patient voices and integrates lived experiences into our communications and service design
• Partner with patient advocates to co-create content, campaigns, and community initiatives that reflect genuine patient needs and perspectives
• Identify and activate patient champions who can authentically represent our programs within their networks

Community Building & Engagement

• Design and lead both online and in-person community-building initiatives that create belonging, trust, and sustained engagement among current and prospective patients
• Develop multi-modal engagement approaches combining synchronous (events, calls, video) and asynchronous (social media, forums, email, text) touchpoints into a cohesive community experience
• Create patient education and support programs that empower patients throughout their research/testing journey
• Build community feedback loops that continuously inform program improvements and communications strategy

Patient Experience Ownership

• Serve as the single-threaded owner of the entire patient journey, from initial outreach through program completion, ensuring every touchpoint reflects our values and drives positive outcomes
• Map and optimize all patient interactions across the experience lifecycle, identifying and eliminating friction points that impact enrollment, satisfaction, or retention
• Partner cross-functionally with acquisition marketing, program operations, patient support, and technology teams to ensure seamless handoffs and consistent patient experience
• Champion the voice of the patient across the organization, serving as the internal advocate for patient-centered decision-making
• Develop workflows, policies, and communication protocols that embed empathy, clarity, and responsiveness into every patient interaction

Cross-Functional Partnership

• Collaborate with clinical, research, and commercial partners to drive success across our goals
• Influence technology stack for patient-facing platforms, CRM systems, and communication tools that enhance experience and enable personalization
• Prioritize and manage competing needs across diverse internal and external stakeholders while maintaining patient-centricity
• Serve as a thought partner to senior leadership on patient acquisition strategy, retention initiatives, and experience innovation

Who you are

We are looking for a few specific things that will help you succeed in this role:

• A strategic marketing leader with 7-8+ years of experience, including 3+ years leading patient/consumer engagement, healthcare marketing, or mission-driven growth initiatives at startups, digital health companies, or patient-focused organizations
• An experienced community builder and storyteller who has successfully developed highly engaging patient and HCP content, cultivated relationships with health influencers, and translated complex medical concepts into compelling narratives that drive action and enrollment
• A patient experience champion who has developed touchpoints across the customer journey and partnered cross-functionally to eliminate friction and drive measurable improvements in satisfaction and retention
• Fluent across the full marketing stack, from CRM platforms to social media management and community engagement tools, with hands-on experience building effective campaigns in resource-constrained environments
• A natural relationship builder and collaborator who thrives at the intersection of marketing, patient operations, and product teams, with demonstrated ability to influence without authority and balance competing stakeholder priorities
• Mission-driven and empathetic, with a genuine passion for improving patient outcomes and a track record of embedding patient voices into organizational strategy, communications, and decision-making

Some things that are not required, but you will learn on the job:

• An understanding of rare diseases
• An understanding of genomics, as well as genetic variants and other unique features of diseases
• Biopharma business development and relationships, and the unmet needs for drug developers and researchers, especially in the rare disease space

As with all new hires at Probably Genetic, you will also need to be:

• A good person. We work with some of the most marginalized populations on the planet and empathy is key
• Patient-focused and motivated to have a lasting, positive impact on humanity
• Comfortable in a fast-paced, often ambiguous environment with rapid change
• Action-oriented and excited to build a company from the ground up

The salary range for this role is $158,000-$184,000 annually. Actual compensation offered will depend on several factors including but not limited to: work experience, education, skill level, and/or other business and organizational needs. This is a hybrid role that will require working on-site 3 days a week in San Francisco (Tuesdays, Wednesdays and Thursdays). Local candidates only. Relocation is not currently offered for this role. What We Offer At Probably Genetic

• An engaging and supportive team all on a mission to improve lives
• Fair and equitable compensation with competitive early-stage equity grants
• Generous Flexible Time off policy, that we actually use
• Parental Leave Benefits (12 weeks for both birthing and non-birthing)
• Hybrid, flexible work with high-trust and autonomy
• A bright, inviting, pet-friendly office in Downtown SF near transit
• A “work from anywhere” policy, up to 4 weeks a year
• Regular team retreats in exciting destinations
• Health Benefits including medical, dental, vision, therapy, FSA, and 401k
• And so much more!

Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders, sexuality, ethnicity, socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us, please let us know.