
Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.

Triple Whale is the complete intelligence platform for ecommerce, helping brands stop guessing and start knowing what’s actually driving growth, what’s wasting money, and what to do next — with total confidence. By pulling all of a company’s data into one place, delivering measurement tools teams can actually trust, and applying the smartest AI in the industry, Triple Whale turns fragmented data into clear insights and actionable recommendations. That intelligence can then be put to work through AI agents and automations that generate creative assets, take action across marketing channels, and make every tool in their stack smarter and more effective. More than 50,000 ecommerce brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue with fewer resources by uncovering opportunities and acting on them at a scale that would be impossible manually.
What they do: Ecommerce intelligence platform providing unified measurement, analytics, AI-driven insights, and automations for Shopify and multi-channel merchants.
Founders / Founded: Founded in 2021 by AJ Orbach (CEO), Ivan Chernykh (CTO), and Maxx Blank (COO).
Funding: Series B $25M (Feb 2, 2023); reported total funding ≈ US$51.7M (sum of reported rounds) / US$52.7M (Dealroom figure).
Customers & scale: Claims 50,000+ brands; tracks large volumes of events and commerce/ad spend across global merchants.
Backed by venture firms including NFX and Elephant, with strategic participation from Shopify.
| Company |
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Fragmented ecommerce data and unreliable measurement across marketing channels for Shopify and multi‑channel merchants.
2021
Ecommerce analytics / ecommerce intelligence
US$2.7M
US$24M
US$25M
Strategic participation from Shopify
“Led or backed by venture firms NFX and Elephant with strategic participation/backing from Shopify; company also lists individual investor/partner participation (e.g., Jordan Platten).”
What Do We Do? Triple Whale is the source of truth for eCommerce brands. Our platform centralizes the entire analytics stack- from profit tracking and customer insights to marketing attribution and creative intelligence. We empower brands with the visibility they need to make smarter decisions, scale faster, and optimize every dollar spent.
What You’re Applying To The GTM Engineer will play a pivotal role in enabling and optimizing AI-powered workflows across our Go-to-Market (GTM) and Product teams.
This role sits at the intersection of business strategy and AI implementation, acting as a bridge between technical capabilities and practical business applications. The primary mission is to drive the adoption and optimization of our AI features across internal teams. This involves implementing and maintaining AI models and data pipelines, monitoring performance, troubleshooting issues, and collaborating with technical and business teams to align AI solutions with organizational goals
What You'll Do Cross-Functional AI Strategy & Enablement:
Marketing & Sales Operations
Product & Customer Success Operations
Technical Operations & Management
What You'll Bring
Our Values
Base Compensation Range: $105,000 - $125,000 Our compensation ranges are set using benchmarks from growth-stage companies and factor in function, level, and location- so everything stays above board and whale-balanced. The range you sea on each job posting shows the minimum and maximum target salary for new hires across all U.S. locations.
Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join Us in Making Waves If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.
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