Our mission is to bring  automation, accuracy, and analytics  to education, and we need  your outreach magic  to put this revolution in front of every institution that needs it.

What You’ll Be Doing

Campaign Development

• Plan and execute targeted cold email outreach campaigns for schools, universities, and edtech partners.
• Research academic institutions and identify the right stakeholders (deans, HODs, assessment heads, etc.).
• Segment audiences based on geography, institution size, and engagement intent.
• Continuously refine outreach angles and campaign strategy to maximise response rates.

Content Creation

• Write personalised, persuasive, and context-rich cold email copies that resonate with educators.
• Build dynamic email sequences for different stages — awareness, demo booking, and partnership follow-ups.
• A/B test subject lines, personalisation, and CTAs for performance optimisation.

Automation & Tools

• Use outreach tools like  Instantly ,  Smartlead , or  Lemlist  to automate campaigns.
• Manage and maintain clean lead databases using  Apollo ,  HubSpot , or  Google Sheets .
• Optimise deliverability — domain warmup, DKIM/SPF, bounce reduction, and inbox rotation.
• Track metrics and set up dashboards for campaign analytics.

Analysis & Reporting

• Monitor and report campaign KPIs, open rates, click-through rates, replies, and conversions.
• Use  Google Analytics ,  Mixpanel , or  Notion dashboards  to assess impact.
• Provide insights for continuous improvement and smarter targeting.

Collaboration

• Work closely with the  Growth, Marketing, and Product teams  to align outreach with overall acquisition goals.
• Coordinate with content and design for landing pages and email collateral.
• Sync with founders for refining target institution lists and messaging tone.

You Should

• Have 1–3 years of experience in cold email marketing or B2B outreach (preferably SaaS or EdTech).
• Be familiar with tools like  Instantly , Smartlead.ai,  HubSpot ,  Apollo , or  Saleshandy .
• Understand the technical side of email deliverability and personalisation.
• Be data-driven and analytical — use metrics to guide decisions.
• Have strong written communication skills and attention to detail.
• Be proactive, self-motivated, and organised.
• Be genuinely passionate about education technology and building meaningful relationships.

Why Join GradeLab?

• Be part of a fast-growing  AI-first EdTech startup  redefining how exams are graded.
• Work on real, impactful campaigns that reach schools and universities globally.
• Collaborate directly with founders and the growth team.
• Experience full ownership, autonomy, and creativity in outreach.
• Remote-friendly team with a focus on innovation, learning, and measurable results.

Our Cold Outreach Philosophy

• Iterate fast.  We test, learn, and optimise constantly.
• Keep it real.  Authentic, short, and impactful messaging only.
• Focus on value.  We show how GradeLab helps, not just what it does.
• Clarity over cleverness.  Educators appreciate precision.
• Quality over quantity.  Every email should add value.

Tools We Use

• Outreach:  Instantly, Smartlead.ai, Apollo
• CRM:  HubSpot, Notion, Google Sheets
• Analytics:  Mixpanel, Google Analytics, Microsoft Clarity
• Marketing:  Ahrefs, SEMrush, Customer.io
• Collaboration:  Slack, ClickUp, Notion
• Ready to help bring GradeLab to every classroom and university across the globe?