
The fastest way 🚀 to get your team aligned! Whale 🐳 is AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligning employees with procedures and processes, while also boosting compliance with policies and regulations. 📝 Document: Improve, structure, and standardize your SOPs, processes, and policies with ease. Our AI-powered tools make it simple to create new documentation whenever needed. 🎓 Train: Automate onboarding and training flows with assignments, AI-generated quizzes, and more, ensuring your employees fully understand the necessary procedures. 🗣️ Reinforce: Deliver the right information to the right person at the right time through our Chrome extension, mobile app, and AI chat functionality, Alice. 🛠️ Update: As your company evolves, so do your processes. Set automated review intervals, gain insights on necessary knowledge updates, and maintain compliance effortlessly. Join Whale 🐳 and streamline your operations for a more efficient, aligned, and successful team 🌟

The fastest way 🚀 to get your team aligned! Whale 🐳 is AI-powered software for documenting processes and training employees. It helps companies systemize and scale by aligning employees with procedures and processes, while also boosting compliance with policies and regulations. 📝 Document: Improve, structure, and standardize your SOPs, processes, and policies with ease. Our AI-powered tools make it simple to create new documentation whenever needed. 🎓 Train: Automate onboarding and training flows with assignments, AI-generated quizzes, and more, ensuring your employees fully understand the necessary procedures. 🗣️ Reinforce: Deliver the right information to the right person at the right time through our Chrome extension, mobile app, and AI chat functionality, Alice. 🛠️ Update: As your company evolves, so do your processes. Set automated review intervals, gain insights on necessary knowledge updates, and maintain compliance effortlessly. Join Whale 🐳 and streamline your operations for a more efficient, aligned, and successful team 🌟
What they do: AI-powered platform for documenting SOPs, training, and knowledge sharing
Founded / HQ: Founded 2020; headquartered in Ronse, Belgium
Stage / funding: Seed-stage; announced €2.5M seed round (Apr 20, 2023)
Team size: About 21 employees
| Company |
|---|
Process documentation, employee onboarding and training, knowledge management, and compliance for scaling teams and SMEs.
2020
Software Development
€2.5M
Announced investors include Volta Ventures and Peak
“Backed by venture investors Volta Ventures and Peak”
About Whale
At Whale, we're on a mission to turn organizational chaos into operational excellence. Our AI-powered platform transforms scattered tribal knowledge into scalable systems that actually work—capturing processes, training employees in real-time, and delivering instant answers exactly when they're needed.
We've hit a major milestone with 1,000+ customers and we're just getting started. Now we're entering our next chapter of explosive growth, and we need someone special to help write it: a GTM Systems & Automation Specialist who thinks in workflows, dreams in automation, and uses AI like it's a superpower.
The Role
Forget traditional marketing ops roles where you're buried in spreadsheets and waiting for approvals. This is different.
You'll be the architect of our entire go-to-market engine—the person who builds the systems that find perfect-fit customers, qualify them intelligently, and guide them seamlessly from "curious" to "customer." You'll work at the intersection of data, automation, and growth strategy, using cutting-edge AI tools to do in hours what used to take weeks.
If you get excited about turning messy processes into elegant automated workflows, if you see a manual task and immediately think "I can automate that," and if you love the challenge of building growth infrastructure from the ground up—keep reading.
What You'll Own
🚀 GTM Systems & Automation (Your Main Stage) Build and maintain the intelligent infrastructure that powers our entire customer acquisition engine—from lead enrichment and qualification to automated outreach and CRM orchestration. This is where you'll spend most of your time creating magic.
🔄 PLG-to-Sales Engine Transform product usage signals into automated outbound workflows that turn active users into paying customers. When someone does something interesting in the product, your systems know exactly what to do.
📊 Outbound Strategy Design, test, and optimize the complete cycle: data enrichment → trigger identification → personalized messaging → sequencing → conversion. Own the entire machine.
🔗 Stack Integration Connect and automate our GTM toolkit (CRM, enrichment platforms, outreach tools, AI systems) to eliminate busywork and create a seamless revenue engine.
💎 Data Quality & Governance Own CRM cleanliness so Sales and Marketing always work from a reliable, unified source of truth. No more "which list is the right list?"
🛠️ Tool Evaluation & Innovation Constantly test and implement new GTM automation and AI tools that multiply team efficiency. You're our early adopter and innovation scout.
⚡ Sales Enablement Build scrappy scripts, playbooks, demo resources, and tools that help Sales move faster, sound smarter, and close more deals.
🧪 GTM Experiments Run rapid tests across channels, data sources, and messaging strategies to discover what scales. Fail fast, learn faster, scale what works.
You're a Fit If You…
Bring proven experience — 2-4 years in growth ops, sales ops, marketing ops, or RevOps in B2B SaaS where you've built systems that actually scaled
Know your tools cold — Hands-on with CRMs (HubSpot), enrichment platforms (Clay, Clearbit, etc.), outreach tools (Lemlist/Instantly/Apollo), automation platforms (Zapier/Make/n8n)
Obsess over data and process — Clean data, reliable systems, and measurable outcomes aren't nice-to-haves; they're how you operate
Have a builder's DNA — You ship fast with whatever's available. Spreadsheets, workflows, scripts, duct tape—you make it work beautifully
Think AI-first — Your default question is "How can I automate this?" before ever doing it manually. You see AI as your force multiplier
Bridge teams effortlessly — You translate fluently between Sales, Marketing, Product, and Growth, making everyone more effective
Thrive in experimentation — Ambiguity doesn't scare you. Testing, iterating, and learning by doing is where you come alive
Bonus points for:
What You'll Get
💙 Full health coverage via Alan—because your wellbeing matters
💻 All the tools you need —no budget battles, just the right tech to do your best work
⚖️ Flexibility that works —healthy work-life balance in a hybrid model (3 days in-office in our Ghent hub)
🎯 Real autonomy —own paid acquisition, experiment with cutting-edge AI, and make decisions that matter
📈 Clear growth path —as Whale scales, so do your opportunities. We promote from within and invest in our people
🌍 World-class team —work with a small, high-performing international crew that values speed, impact, and genuine collaboration
🚀 Shape the engine —you're not inheriting someone else's system. You're building the growth infrastructure of a scaling SaaS company
🤝 Caring, ambitious culture —a team that has your back, celebrates wins together, and supports each other through challenges
Our Core Values
At Whale, values aren't corporate wallpaper—they're the beating heart of everything we do, from product decisions to team interactions.
Agile value. We move fast, iterate quickly, and stay laser-focused on creating real value.
Simple not simplistic. Every interaction should be effortlessly easy without sacrificing depth or quality.
Own the ship. We take initiative, act with autonomy, and lead confidently even through ambiguity.
Challenge, then unite. Diverse perspectives make us stronger. We debate fiercely, then move forward as one unstoppable team.
Humble and honest. Respect runs deep. We give feedback with genuine care and always keep it real.