2. Email Marketing & List Growth

• Own and manage our email list of ~7,000 subscribers and grow it to 10,000–20,000+ over an agreed timeframe.
• Plan and send regular email campaigns (newsletters, offers, product updates, affiliate promos).
• Segment the list and tailor campaigns to different audience groups.
• Track and improve open rates, click-through rates (CTR), unsubscribe rates and conversions from email.

3. Affiliate Marketing & Partner Sales

• Set up and manage the affiliate/referral program (tracking links, promo codes, dashboards).
• Identify, onboard and manage affiliates, influencers and partners.
• Provide partners with marketing materials and campaign ideas to help them sell.
• Track affiliate performance (clicks, leads, conversions, revenue) and optimize for growth.
• Build strong relationships with top affiliates, helping them increase their results.

4. Paid Acquisition (Facebook/Meta Ads)

• Plan, launch and manage Facebook/Meta ad campaigns.
• Align paid media with social, email and affiliate campaigns.

5. Sales-Related Growth Activities

• Work closely with the team to align marketing with revenue targets.
• Help design and optimize simple funnels from first touchpoint (ad/email/social) to conversion.
• Support creation of sales assets (presentations, one-pagers, promo emails, partner offers).
• Track leads and opportunities generated from social, email, ads and affiliates.

6. Reporting, Analytics & KPIs

• Prepare weekly and monthly growth reports, including:
• Email list size and growth
• Email open and click-through rates
• Social media follower growth and engagement
• Affiliate clicks, leads, conversions and revenue
• Ads performance

Requirements

• Experience in digital / growth/performance marketing.
• Hands-on experience with Facebook/Meta Ads (campaign setup, audiences, optimisation).
• Experience with email marketing tools and list-building strategies.
• Experience in affiliate or partner marketing (influencers, referral programs, or affiliate platforms).
• Strong understanding of social media platforms and growth mechanics (Reels, Stories, short-form video, etc.).
• Proactive, organized, and ownership-driven: can propose ideas, test them and deliver results with minimal supervision.
• Experience with other paid channels (Google Ads, TikTok Ads, X Ads, etc.).
• Basic design skills (Canva, Figma or similar).
• Experience in fast-paced startup or remote environment.

What We Offer

• Opportunity to build and scale a growth engine across multiple channels.
• Direct collaboration with founders / leadership and influence on strategy.
• Performance-based bonus linked to affiliate sales and growth results.
• Flexible working environment.