The Opportunity The $1.2T automotive industry is a pillar of American culture, representing nearly 5% of U.S. GDP and shaping how people live and move every day. At the center of this ecosystem are dealerships—trusted local businesses that help consumers navigate one of the most important purchases they make.

Today, the industry is at an inflection point. Consumers expect the same speed, personalization, and convenience they experience in modern digital-first industries. At the same time, tighter margins and rising costs are driving a need for operational efficiency beyond what traditional software can support. Together, these shifts create a powerful opportunity to reimagine how dealerships deliver seamless experiences and build lasting customer relationships.

Dealers who modernize how they communicate and operate will unlock efficiency, deepen loyalty, and win long-term relationships. It is time to upgrade automotive retail to the 21st century.

About Mia Mia Labs is an investor-backed startup on a mission to modernize dealership operations and transform the automotive consumer experience. Our AI agent, Mia, turns every call or inquiry into an opportunity, improving customer satisfaction and dealership performance through automation that feels human. We are trusted by some of the nation's largest dealership groups and are rapidly scaling our team, product offerings, and customer base.

About The Role We’re looking for a Growth Marketing Manager to help scale pipeline growth and conversion across our funnel. This person will be responsible for building and optimizing the programs that turn awareness into qualified leads, and qualified leads into real revenue. This is a performance-driven role built for someone who loves pipeline, conversion rates, and finding repeatable ways to generate demand.

You’ll partner closely with Sales and Client Success to ensure marketing isn’t just generating leads, but generating the right leads and helping them move faster through the buying journey.

What You’ll Do

What We Want You To Have

• 4–7 years of growth marketing experience in B2B SaaS (bonus if automotive tech, MarTech, or AI)
• Strong experience running and optimizing paid campaigns (Google Search required, Performance Max a plus)
• Experience building lead nurture journeys and lifecycle email campaigns
• Solid understanding of conversion optimization (landing pages, CTAs, messaging tests)
• Comfortable working in HubSpot (or similar marketing automation tools)
• Strong analytical skills, able to translate performance into action
• Ability to move fast, manage multiple campaigns, and stay organized without heavy oversight

Nice To Haves

• Experience marketing to dealerships or automotive decision-makers
• Experience supporting ABM or territory-based targeting
• Familiarity with CRM hygiene, lead scoring models, and marketing ops workflows
• Experience supporting product launches and revenue-focused GTM

Why Mia

• Equity participation through stock options.
• Fully paid health, vision & dental insurance for employees.
• Flexible PTO and hybrid schedule (3 days / week in downtown Austin).
• Free lunches, paid parking, team events, and a casual, but get things done culture.

Compensation

• Compensation for this position will be competitive with current market rates and reflective of the candidate's experience, skills and qualifications.

Our Commitment At Mia, we’re committed to a workplace where everyone is valued, included, and empowered to do their best work. Our strength comes from diverse experiences, perspectives, and skills, and we’re proud to be an equal opportunity employer.

Passionate about the role but don’t tick every box? We’d still love to hear from you, you might be exactly who we need.

Mia is an EVerify employer.