1. Outbound Engine (Primary Focus – 70–80%)

• Build and own Apty’s multi-channel outbound engine across email, LinkedIn, direct messages, social prospecting, and enrichment-driven personalized touches.
• Set up the full outbound stack
• Create targeted campaigns for buyers
• Design multi-touch outbound cadences blending email, LinkedIn, content touchpoints, and personalized research-based outreach.
• Build personalization logic, filters, and scoring models inside Clay.
• Constantly iterate sequences based on data (opens, replies, positive responses, booked calls).
• Partner with product marketing to refine ICP, targeting logic, and handoff quality.

2. Pipeline Growth & Funnel Performance

• Own pipeline metrics, including MQLs, SALs, SQLs, booked demos, and new logo contribution.
• Improve outreach performance using data-driven experimentation.
• Maintain strong data hygiene and enrichment across all outbound workflows.

3. SEO & Paid (Supporting, ~20–30%)

• Collaborate with our SEO and Paid Media agencies to scale the channels and improve full-funnel performance
• Contribute to strategy across SEO and Paid — helping shape content themes, keyword direction, landing page needs, and funnel improvements
• Ensure landing pages, messaging, and offers match search intent and audience needs
• Own performance reviews with the agencies: evaluate what’s working, what’s not, and where to prioritize efforts
• Identify new opportunities for growth through keyword gaps, competitor insights, landing page optimization, and high-intent paid experiments
• Track SEO & Paid KPIs and ensure both channels support pipeline goals and ROI expectations

4. Cross-Functional GTM Collaboration

• Work closely with PMM & Sales to ensure messaging consistency.
• Collaborate on templates, messaging frameworks, and persona insights that improve campaign performance.
• Provide input into content needs, landing pages, and assets that support outbound efforts.

What Good Looks Like (Success Metrics)

Outbound-led pipeline generation:

• 12–16 new logos expected from outbound (per GTM plan)

Monthly KPIs:

• 3–5 qualified demos per month
• High-quality lead flow with strong match to ICP
• Reduction in bounce rates and invalid contacts

Operational excellence:

• Fully functional Clay-led outbound engine within 45 days
• Highly enriched, segmented prospect lists
• Repeatable targeting frameworks that are scalable

Agency leverage:

• Improved SEO rankings for priority keywords and landing pages
• 5-10 inbound opportunities through SEO/Paid

Requirements

• 2–5 years of experience in Growth Marketing – Outbound Automation, in B2B SaaS.
• Hands-on experience with outbound tools:
• Clay, Apollo/ZoomInfo, Dropcontact, Clearbit, Regie.ai, Instantly/Smartlead, or similar.
• Experience building automated prospecting workflows (Phantombuster, Zapier/Make/n8n is a plus).
• Strong copywriting skills for outbound messaging.
• Analytical mindset with familiarity in funnel KPIs, attribution, and data hygiene.
• Ability to work cross-functionally and operate at startup speed.
• Bonus: Experience targeting ERP/Finance/Operations personas.

Tools You’ll Use

• Evaluate, select, and optimize the outbound tech stack to ensure scale and efficiency
• Sourcing & Enrichment: Apollo, Dropcontact, Clearbit
• Outbound Workflow: Clay, Regie.ai
• Sequencing: Instantly, Smartlead, SalesLoft, or equivalent
• CRM/Reporting: Hubspot
• SEO & Paid: Collaboration with external agencies

Benefits

• Help build the primary growth engine that fuels new logo acquisition.
• Work directly with PMM, RevOps, and Leadership to influence GTM strategy.
• Use cutting-edge AI tools to automate and scale outbound.
• Be part of a nimble, high-impact GTM team executing a clear plan.