About Us

Evie is an AI recruitment coordinator that eliminates the back-and-forth coordination that slows down enterprise hiring. We give companies an AI-powered recruitment ops team that will coordinate multiple aspects of the talent acquisition process.

We're an early-stage B2B SaaS company that's proven product-market fit with notable enterprise and mid-market customers including Siemens, Philips & MottMacDonald. We’ve been honoured to be featured in the Gartner® Hype Cycle™ for Talent Acquisition 2025.

Our mission is to partner with recruiting and talent acquisition teams to free them to focus on the human aspects of recruiting, while delivering a best-in-class candidate experience.

We've built something customers love, and now we need to scale our go-to-market motion to drive ARR growth by 3X over the next 18 months.

We're a hybrid team of 10 based in Singapore & the Philippines, moving fast and learning faster.

The Opportunity

We're looking for a Growth Marketing Manager to own and build our entire demand generation engine from the ground up. This is a high-impact, high-visibility role where you'll have direct influence on company growth and work directly with our founders and leadership team.

You'll be our first dedicated growth hire, which means you'll have the autonomy to experiment, fail fast, and scale what works—with the scrappiness and creativity that early-stage demands.

What You'll Own

Your primary focus for the first year will be:

Pipeline Generation (40%)

• Build and execute a multi-channel lead generation strategy targeting mid-market companies (1,000-2,000 employees) and enterprise accounts (2,000+ employees)
• Generate 50+ qualified leads per month within 90 days, scaling to 100+ by month 6
• Own paid acquisition across Google Ads and LinkedIn, managing a monthly budget and optimizing for CAC efficiency
• Partner closely with sales (founder-led initially, with a team subsequently) to ensure lead quality, refine ICP, and improve conversion rates from MQL to SQL

Growth Experimentation & Channel Development

• Identify, test, and scale new acquisition channels and creative growth tactics (partner co-marketing, community engagement, review sites, integration marketplaces, etc.)
• Run rapid experiments across messaging, channels, and tactics—expect 70% to fail, 30% to inform strategy
• Build a systematic experimentation framework to track learnings and scale winners
• Stay ahead of emerging B2B marketing trends and tactics relevant to HR tech buyers

Content & Organic Growth (20%)

• Develop SEO-driven content strategy targeting high-intent keywords and LLM recommendations in the recruiting/HR tech space
• Create compelling content across formats: landing pages, email campaigns, case studies, and blog posts that convert
• Build thought leadership positioning around AI in recruiting and hiring efficiency

Analytics & Optimization (10%)

• Implement marketing analytics infrastructure to track the entire funnel from first touch to closed-won
• Use data to continuously optimize campaigns, identify bottlenecks, and improve ROI
• Run A/B tests on messaging, creative, landing pages, and nurture sequences
• Report weekly on key metrics: leads generated, CAC, conversion rates, pipeline influenced

What Success Looks Like

First 30 Days:

• Audit existing marketing efforts and identify quick wins
• Launch or optimize 2-3 paid campaigns on LinkedIn and Google
• Establish baseline metrics and reporting dashboard

First 90 Days:

• Generate consistent flow of 50+ qualified leads/month
• Complete 5+ growth experiments across different channels
• Establish regular cadence with sales team and refine lead qualification criteria

First 6 Months:

• Scale to 100+ qualified leads/month
• Reduce CAC by 20% through optimization
• Identify and validate 2-3 scalable acquisition channels beyond paid ads
• Build content library driving meaningful organic traffic

First Year:

• Own the demand generation engine contributing $1M+ in pipeline
• Establish repeatable, predictable growth systems
• Build case for expanding the marketing team based on proven channels

What We're Looking For

Must-Haves

• 4-7 years of B2B growth marketing experience, with at least 2 years in a startup or high-growth environment (SaaS strongly preferred)
• Proven track record of building demand generation programs that directly contributed to pipeline and revenue growth
• Hands-on expertise with paid acquisition (Google Ads, LinkedIn Ads) including campaign setup, optimization, and budget management
• Strong analytical skills and comfort with marketing analytics tools (Google Analytics, HubSpot, or similar)
• Excellent writing ability for creating conversion-focused copy across channels
• Scrappy, entrepreneurial mindset - you're comfortable with ambiguity, limited resources, and being the only marketer in the room. You are

Nice-to-Haves

• Experience marketing to HR/recruiting/talent acquisition buyers
• Familiarity with Account-Based Marketing (ABM) approaches and tools
• Knowledge of SEO technical fundamentals and content management systems (Hubspot, WordPress, Webflow)
• Experience with marketing automation and CRM systems (HubSpot strongly preferred)
• Background in product-led growth or freemium models
• Understanding of enterprise sales cycles and buying committees

Who Thrives in This Role

• You're the right fit if you:
• Get energized by starting from scratch and building something new
• Work & learn independently and have high agency
• Love the scientific method: hypothesize, test, measure, iterate
• Can shift from strategy to execution seamlessly—you're equally comfortable planning a campaign and writing the ad copy yourself
• Stay calm when experiments fail and get excited about what you learned
• Prefer moving fast and learning over waiting for perfect information
• Want meaningful equity in a growing company and direct impact on its trajectory

What We Offer

Benefits: Unlimited PTO, remote work flexibility

Resources: You'll have budget and tools to execute, plus access to contractors/agencies for specialized needs

Growth: As we scale, you'll have the opportunity to build and lead a marketing team

Culture: Collaborative, no BS, but no a*holes or jerks either.

Our Marketing Stack

We currently use: HubSpot (CRM & Marketing) & Microsoft 365 Office Suite. You'll have input on adding new tools as needed.

Work Environment

Location: Full Remote / Hybrid in Singapore location]

Reports to: CEO & Founder

Team: You'll work closely with our founders, 2-person sales team, and product team

Work style: Fast-paced - we value output and impact over hours

How to Apply

Send us:

1. Your resume

2. A brief note (not a cover letter) answering: What's one B2B growth experiment you ran that failed, and what did you learn?

3. Optional: Share a campaign or content piece you're particularly proud of

 We review applications on a rolling basis and will respond to everyone within 5 business days if we think you’re a good fit for the role.

Equal Opportunity: We're committed to building a diverse team and strongly encourage applications from people of all backgrounds, experiences, and perspectives.

Questions You Might Have

"Am I too junior/senior for this role?" If you have 3 years of highly relevant experience and can demonstrate results, apply. If you have 10 years but want a hands-on role, also apply. We care more about fit and capability than years.

"I don't have experience in HR tech—is that okay?" Yes. B2B SaaS marketing fundamentals transfer well. Deep HR tech knowledge is a plus but not required.

"Will I really be the only marketer?" Initially, yes. But we're committed to building a team as we prove out channels and scale revenue.

"What if I don't hit the lead targets right away?" We're realistic about ramp time. We care more about trajectory, learning speed, and quality of experiments than hitting arbitrary numbers in month one.