You’ll own strategy and execution across LinkedIn advocacy, Answer Engine Optimisation (AEO), paid campaigns, and community engagement. You’ll turn experiments into repeatable playbooks, and play a critical role in shaping Wordsmith as the category leader in Legal Enablement Platforms.

This is a high-trust role with serious headroom. We’re not looking for someone to run playbooks – we’re looking for someone to help write them.

What You’ll Do

• Lead demand generation across LinkedIn, AEO, paid campaigns, and forums
• Scale team advocacy programmes to drive reach and engagement
• Dominate generative answer engines for “in-house legal AI” queries
• Run global paid campaigns and retargeting with clear pipeline goals
• Build community presence in Reddit and professional forums
• Partner with Product Marketing and Content to align narrative and messaging
• Turn insights into scalable growth playbooks

What We’re Looking For

• 5+ years in B2B SaaS growth or demand generation
• Experience in startups or scale-ups (Series A–D)
• Strong background in paid campaigns (Google, LinkedIn, retargeting)
• Proven track record with LinkedIn advocacy and community engagement
• Comfortable with attribution, funnel analytics, and pipeline measurement
• Strategic thinker with a creative streak – narrative and numbers both matter

Bonus Points For

• Experience with AEO/GEO (Answer or Generative Engine Optimisation)
• Legal tech or professional services marketing experience
• Reddit or forum marketing chops
• Scaling international campaigns

What You Can Expect

• Competitive salary and meaningful equity upside
• Comprehensive benefits and flexible working
• A high-autonomy role with direct access to the CEO and leadership team
• The chance to shape positioning and growth strategy in a new category
• A premium brand with global ambitions and serious tailwinds
• Progression based on results, not seniority
• A smart, ambitious team who move fast and back each other

If you’re looking for more than just a job – a place to learn, grow, and have a real impact from day one – this could be the one. We’re building something category-defining, and we’re looking for people who want to be part of the journey. If that sounds like you, hit apply.