
Bynder is an AI-powered Digital Asset Management (DAM) platform that helps iconic brands manage their content lifecycle, maximize growth, and ensure brand consistency across all channels. Its scalable, composable solution integrates with existing tech stacks and offers powerful AI capabilities for asset discovery, organization, and automation. Bynder supports over 4,000 customers globally and is recognized as a leader in DAM solutions by Gartner and G2.

Bynder is an AI-powered Digital Asset Management (DAM) platform that helps iconic brands manage their content lifecycle, maximize growth, and ensure brand consistency across all channels. Its scalable, composable solution integrates with existing tech stacks and offers powerful AI capabilities for asset discovery, organization, and automation. Bynder supports over 4,000 customers globally and is recognized as a leader in DAM solutions by Gartner and G2.
What: AI-powered enterprise Digital Asset Management (DAM) platform
Scale: Serves ~4,000 customers and ~1.7M users; 175M+ assets stored
Founded / HQ: Founded 2013; headquartered in Amsterdam
Funding signal: Majority investment from Thomas H. Lee Partners (Dec 2022)
Digital asset management, brand consistency, content lifecycle automation for enterprise marketing and creative teams.
2013
Enterprise SaaS / Digital Asset Management
22200000.00
Last funding date listed in snapshot data
49.10
Acquisition of Webdam from Shutterstock for $49.1M (M&A transaction, included as material capital activity)
Majority investment announced (THL to acquire Insight Partners' stake)
“Thomas H. Lee Partners majority investment in Dec 2022; previous investors include Insight Partners and CNBB Venture Partners”
Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive. With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses. As a leader in the industry, our AI capabilities empower over 1.4M users across 3,700+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in seven offices worldwide, Bynder offers a dynamic environment where you can make a real impact. Ready to grow your career by helping the world's leading brands create exceptional content experiences and thrive? Explore this opportunity and apply now to join our talented team. - Build prototypes for new and exciting AI-driven features, translating ideas into functional proofs of concept. - Experiment and innovate with AI domain experts, contributing to rapid exploration of possibilities. - Collaborate with UX researchers, designers, product managers, and engineers to craft intuitive and impactful AI-powered experiences. - Develop tools and frameworks to support experimentation and prototyping, focusing on agility and innovation over scalability. - Stay curious and actively explore the latest AI tools and technologies, finding new ways to integrate them into Bynder’s platform. - 3+ years of software engineering experience, with an interest or background in AI/ML projects. - Strong problem-solving skills and a passion for tackling new, undefined challenges. - Proficiency in Python and familiarity with languages like JavaScript, Java, or TypeScript. - Familiarity with frontend frameworks (React, Angular) and backend services (APIs, microservices). - Experience building prototypes or proofs of concept, focusing on experimentation and iteration. - A collaborative mindset, with excellent communication skills to bridge diverse teams and disciplines. - Creativity and curiosity, paired with a hands-on, exploratory approach to development. - Nice to have - knowledge of vector databases or AI-driven backend technologies like AWS Sagemaker. - Work at the forefront of AI innovation in a collaborative and inspiring environment. - Partner with talented domain experts to experiment with cutting-edge technologies. - A flat hierarchy where your ideas matter and creativity is celebrated. - Unlimited vacation policy, hybrid working options, and offices in Amsterdam or Rotterdam. - Competitive compensation, daily lunches, and top-tier Apple gear. If you’re passionate about exploring and prototyping the future of AI-powered software, we’d love to hear from you! Find more information about Bynder Labs! Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.