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Freelance Copy Writer (1-2 Years)

Building No. 24, BB, Aarna Square, opposite Shalimar Township, near Skye Corporate Park, Indore, Madhya Pradesh 452010

Full-time

Opportunity Type • Freelance / Project-Based • Remote Opportunity Responsibilities • Research target audience psychology, pain points, and buying triggers to craft copy that speaks directly to prospect motivations. • Write high-converting landing page copy — from hero sections to CTAs — designed to move prospects through the funnel and drive action. • Craft scroll-stopping headlines, persuasive subheadings, and benefit-driven body copy that eliminates friction and builds trust. • Write CTAs that create urgency, reduce hesitation, and compel clicks. • Study competitor messaging and positioning gaps to write copy that differentiates our offer and makes us the obvious choice. • Collaborate with designers and the marketing team to ensure copy and layout work together to maximize conversion. • Maintain a consistent brand voice while adapting tone to different audience segments and campaign goals. • Continuously test and refine copy based on performance data, heatmaps, or A/B test results. Requirements • Proven track record writing conversion-focused landing page copy — portfolio with measurable results is a strong plus. • Deep understanding of persuasion principles: AIDA, PAS, objection handling, social proof, and urgency-building. • Strong command of English with the ability to write copy that sounds human, not promotional. • Ability to translate complex product or service value into clear, compelling prospect-facing language. • Basic understanding of SEO, UX writing, and digital marketing funnels. • Self-driven, deadline-oriented, and detail-obsessed — you obsess over every word choice. • Experience writing for B2B, SaaS, or service-based businesses is a plus