We are looking for a
senior, hands-on B2B growth operator
who can
prioritize, execute, and own
LinkedIn-led growth for a niche service business.Context
BTHT is a specialized expert network serving
private equity investors and strategy consultants in healthcare & life sciences
. We sell high-ticket, trust-based services. This is
not
e-commerce,
not
PLG,
not
mass lead gen.
We want
one senior person
accountable for prioritization
and
execution.
Mission
Your mission is simple and unforgiving:
Turn content into warm B2B conversations with decision-makers in healthcare & finance.
Not vanity metrics. Not impressions. Conversations.
Scope & Responsibilities1. Content & LinkedIn execution (core)
Draft and schedule
6 posts/week
Translate positioning into posts that:
- Build authority
- Attract ICP profiles
- Create
warm inbound
Coordinate with Founder (voice, POV) but
do not depend on him
to execute.
- Emailing ownership
Weekly newsletter:
- Topic ideation
- Structure & writing (or heavy editing)
- Distribution & list growth
Goal: brand authority + list growth, not “thoughts of the week.”
- Lead magnets & demand capture
Co-create
practical, high-signal lead magnets
with the team:
- Memos, checklists, playbooks, market maps
Distribute via:
- LinkedIn (organic first)
- Newsletter
- Paid only if it clearly makes sense (no ego testing)
- Website & funnel
Migrate website to a
simpler, faster stack
Objectives:
- Clear value proposition
- Track inbound
- Improve SEO on
buyer-intent keywords
You don’t need to be a developer, but you must
own the outcome
.
- Prioritization & leadership
- Ruthlessly prioritize actions with the
highest revenue impact
- Push back when something is useless
- Work directly with the founder and team lead
What this is NOT
- Not a branding role
- Not a junior role
- Not a “strategy only” advisory mission
- Not performance-marketing-heavy
If someone needs a designer, copywriter, ads manager, and 3 weeks of onboarding to start → they’re out.
Ideal profile
Required
7–12+ years in B2B marketing / growth
Proven experience in:
- B2B services
- High-ticket, trust-based sales
- Founder-led LinkedIn growth
Has personally:
- Written posts
- Sent newsletters
- Shipped lead magnets
- Owned a funnel
Strong plus
Experience with:
- Consulting, finance, PE, or healthcare
- Fractional / solo operator roles
Comfortable saying:
“This is a waste of time, don’t do it.”
