Electric Twin
Electric Twin builds science-based synthetic populations and the tools to interact with them, enabling leading companies and governments to make better decisions. Their 'Powers' offer new perspectives on data to uncover audience segments, reveal true attitudes and underlying motivations behind demographics, and allow for real-time testing and iteration with audience feedback. The 'Science' behind Electric Twin consists of carefully crafted simulations of real-world populations, trained on a global cultural corpus and tuned with unique datasets to capture human nuance with precision. They claim 2 million synthetic personas, 92% accuracy compared to real-world survey data, and are 10,000x faster than traditional research methods, with surveys conducted in 10 seconds across 173 countries. Their team has a track record of predicting human behavior in financial markets, elections, and military operations.
Electric Twin
Electric Twin builds science-based synthetic populations and the tools to interact with them, enabling leading companies and governments to make better decisions. Their 'Powers' offer new perspectives on data to uncover audience segments, reveal true attitudes and underlying motivations behind demographics, and allow for real-time testing and iteration with audience feedback. The 'Science' behind Electric Twin consists of carefully crafted simulations of real-world populations, trained on a global cultural corpus and tuned with unique datasets to capture human nuance with precision. They claim 2 million synthetic personas, 92% accuracy compared to real-world survey data, and are 10,000x faster than traditional research methods, with surveys conducted in 10 seconds across 173 countries. Their team has a track record of predicting human behavior in financial markets, elections, and military operations.
TL;DR
What they do: Build science-based synthetic populations and tools to simulate audiences for rapid consumer insights
Founded: 2023
HQ: London, United Kingdom
Founders: Alex Cooper; Dr Ben Warner
Notable funding: Pre-Seed (Apr 22, 2024) — investor: Mercuri; later $14M round announced Feb 11, 2026
