
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. They identify 3-6x more of website traffic without relying on cookies, unlocking a new top revenue channel for brands by scaling one-to-one marketing messages through emails, text messages, and ads. Wunderkind can drive up to 25% of total digital revenue for companies, often at a higher return than other performance marketing channels. They position themselves as a solution for marketers looking to grow their business, manage budgets, and create meaningful customer relationships in an era where traditional channels are less effective. The company emphasizes driving undeniable performance and revenue for clients, noting they are often ranked as a top paid channel in client analytics platforms, outperforming channels like Google and Meta in scale and ROI.

Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. They identify 3-6x more of website traffic without relying on cookies, unlocking a new top revenue channel for brands by scaling one-to-one marketing messages through emails, text messages, and ads. Wunderkind can drive up to 25% of total digital revenue for companies, often at a higher return than other performance marketing channels. They position themselves as a solution for marketers looking to grow their business, manage budgets, and create meaningful customer relationships in an era where traditional channels are less effective. The company emphasizes driving undeniable performance and revenue for clients, noting they are often ranked as a top paid channel in client analytics platforms, outperforming channels like Google and Meta in scale and ROI.
What they do: AI-driven performance marketing and identity platform that converts anonymous web traffic into personalized cross-channel marketing (email, SMS, ads).
Founded / HQ: Founded 2010; headquartered in New York City.
Scale claims: Claims an identity network of 9+ billion device profiles and 2+ trillion digital events annually.
Revenue impact: Can drive up to 25% of total digital revenue for some clients.
Recent funding: $76M Series C led by Neuberger Berman (announced Mar 2, 2023), total disclosed funding ≈ $151.85M.
Declining effectiveness of traditional digital marketing channels and the need to identify and monetize anonymous web visitors at scale.
2010
Performance marketing / MarTech
$76,000,000
Announced round that brought total disclosed funding to roughly $151.9M.
“Backed by venture investors including Battery Ventures, Primary Venture Partners, Cross Creek Advisors, Contour Venture Partners, Neuberger Berman, and Disruptive Ventures.”
About Wunderkind Wunderkind is a performance marketing solution that uses AI and data to help brands acquire and retain customers through one-to-one, personalized messages across websites, email, text, and ads, guaranteeing a lift in revenue. Founded in 2010, Our goal is to scale a brand’s ability to create and grow customer relationships through websites, email, text, and ads. We believe individuals should have the freedom to choose the kind of internet they want. An internet that fosters genuine relationships with brands. An internet that treats humans like real people instead of “web traffic.” We also believe in empowering brands to treat their customers as individuals, satisfying their unique needs with tailored experiences and thoughtful communication. By expertly personalizing, automating, and scaling beautiful one-to-one experiences, Wunderkind helps brands acquire new customers at scale and keep them loyal for life.
What You’ll Do
Run a team of talented data and backend engineers while building robust & scalable services to be used company wide
Drive the vision, strategy, and execution of Wunderkind’s data platform team across both Wunderkind’s marketing and advertising business verticals — including:
Promotions: how we incentivise someone to purchase
Compliance: from auditory compliance to contractual compliance
Data collection: covering both data pipelines, the real time event stream including the capturing of real time conversion data
Data Governance and DataLake Services: how we scale and understand our data from the engineering POV
Collaborate with internal stakeholders to gather requirements for new data use cases and ensure alignment with business objectives.
Partner closely with product to deliver scalable, safe, and high-performance data systems.
Work with analytics to ensure data quality, availability, and reliability.
Lead internal discovery with both technical and non-technical users to understand data needs and use cases.
Monitor performance metrics and KPIs to ensure services are robust, efficient, and delivering value.
Champion best practices around repository health, on call practices, and code reviews.
Identify and mitigate risks around data loss, privacy violations, or compliance issues (e.g., GDPR, CCPA, Data Acquisition Attacks).
In partnership with Product define KPIs, monitor product performance, and continuously prioritize roadmap based on impact, scalability, and stakeholder feedback.
Evangelize the importance of high-quality data practices across the organization.
Educate and enable cross-functional teams (including Product Support and Professional Services) on data platform services capabilities, value proposition, and features.
What You Bring
Who You Are
The base salary range for this role is $120,000 to $140,000. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.