This position owns revenue outcomes, conversion performance, and scalable growth across our e-commerce ecosystem. Social media, performance advertising, CRM, content, and the e-commerce platform work together as one system.

What you will do:

• Own the end-to-end digital marketing strategy, with KPIs directly linked to e-commerce revenue, conversion, and growth.
• Take full ownership of the Shopify e-commerce platform, including UX, checkout, product pages, pricing, bundles, and conversion optimisation.
• Drive online sales through full-funnel optimisation, from awareness and social engagement to conversion and retention.
• Lead performance marketing across Google, Meta, YouTube, and LinkedIn, ensuring efficiency, scale, and alignment with revenue goals.
• Ensure social media and content work as demand and conversion drivers, not isolated brand channels.
• Design and optimise customer journeys for both consumer (B2C) and business (B2B) audiences.
• Lead email marketing, CRM, and lifecycle automation to support acquisition, nurturing, upsell, and repeat purchases.
• Define, track, and optimise marketing KPIs that roll up to revenue (conversion rate, CAC, LTV, funnel performance).
• Manage digital budgets and make data-driven investment decisions across channels.
• Actively use and experiment with AI tools (for analytics, content, automation, optimisation, and decision support) to improve efficiency and performance.
• Identify, test, and scale new growth opportunities, channels, and approaches within the digital ecosystem.

What were looking for:

• Bachelors degree in Marketing, Business Administration, Digital Commerce, or a related field. Advanced training or certifications in e-commerce, performance marketing, analytics, or AI-driven marketing are a plus.
• Proven experience in digital marketing roles with clear responsibility for revenue or sales outcomes.
• Strong hands-on experience with Shopify or similar e-commerce platforms.
• Solid expertise in performance marketing (Google Ads, Meta Ads, LinkedIn).
• Strong understanding of funnels, conversion optimisation, and acquisition economics.
• Experience with email marketing, CRM, and marketing automation tools.
• Comfortable working with AI tools and excited to integrate them into everyday marketing workflows.
• Commercial, data-driven mindset with a strong sense of ownership.
• Ability to operate across both B2C and B2B digital contexts.
• Excellent written and spoken English.

How we think about AI: We dont see AI as a toolset, but as a way of thinking and operating.

This role is for someone who naturally designs workflows, decisions, testing, and optimisation with AI at the core.

Uses AI to augment decision-making , not replace thinking

Designs AI-powered workflows for speed, insight, and scale

Constantly tests new AI-driven approaches to growth and efficiency

What youll get:

• Ownership of a holistic, revenue-driven digital marketing function.
• Direct impact on e-commerce sales and overall business growth.
• A role where KPIs, results, and learning matter more than activity.
• Cross-functional collaboration with real decision-making authority.
• The opportunity to shape how marketing, technology, and AI work together.

If you believe digital marketing should work as one connected system and you enjoy using data, creativity, and technology to drive real sales, then wed love to hear from you.

At EMBIO Diagnostics, we believe that great ideas start with great people and that could be YOU.

Email your CV and Cover Letter to our HR department at g.demetriou@embiodiagnostics.eu