
AppCard is an advanced customer retention system designed for mid-size retailers, franchises, and independent grocers. It acts as a powerful multi-channel marketing platform that consolidates marketing efforts and enables direct communication with customers. The system captures 100% of item-level transaction data in real time, compatible with any POS system. It leverages AI for customer segmentation based on purchase history and profitability, allowing for the delivery of personalized offers to increase engagement and loyalty. AppCard has achieved significant milestones, including surpassing 2000 grocery stores utilizing its services and facilitating 500 million annual transactions across 3,000 North American retailers.

AppCard is an advanced customer retention system designed for mid-size retailers, franchises, and independent grocers. It acts as a powerful multi-channel marketing platform that consolidates marketing efforts and enables direct communication with customers. The system captures 100% of item-level transaction data in real time, compatible with any POS system. It leverages AI for customer segmentation based on purchase history and profitability, allowing for the delivery of personalized offers to increase engagement and loyalty. AppCard has achieved significant milestones, including surpassing 2000 grocery stores utilizing its services and facilitating 500 million annual transactions across 3,000 North American retailers.
Sector: Personalized marketing, loyalty, and shopper analytics for grocers and multi-location retailers
Founded: 2011
Scale (company claim): 2,000+ retailers; hundreds of millions to over a billion transactions annually
Total funding: $26.5M (approx.)
Personalization and retention for brick-and-mortar retailers and independent grocers lacking sophisticated first-party shopper data.
2011
Retail technology; marketing/loyalty software
$6.5M (reported)
Reported Series A in 2012 (~$6.5M)
$20.0M
Series B announced February 26, 2016
“Backed by investors including PLDT Capital, Alexander Rittweger, Founders Fund, Innovation Endeavors, and Jerry Yang”
Are you searching for an opportunity to help businesses better understand their customers? We're on the lookout for curious, proactive, enthusiastic people to join our team!
Headquartered in Downtown NYC, with offices in Hod Hasharon, Israel and Delray Beach, Florida, AppCard is a startup environment where all ideas and contributions receive attention and recognition. Our philosophy is simple: be the best, work hard and have fun. If you have confidence, ambition and talent, we’d love to meet you. submit your resume to careers@appcard.com.
Director of Software Engineering – Web & MobileHod HaSharon, Center District, Israel About the role: AppCard is seeking an experienced Director of Engineering with deep Full-stack expertise and a strong emphasis on Frontend (Web & Mobile), to lead and scale our engineering team. In this role, you will own the delivery of multiple initiatives end-to-end from inception to production, ensuring performance, scalability, and business impact. You will lead and grow a multidisciplinary engineering group (Frontend, Backend, Mobile), working closely with Product, Business, and external partners. This is a highly product- and business-oriented position, requiring not only technical excellence but also the ability to engage directly with partners and internal stakeholders in a fast-moving environment. What you’ll do: Lead, mentor, and grow a multidisciplinary engineering team. Own the end-to-end development of multiple products and features, ensuring high quality and timely delivery. Set the vision for our engineering journey, driving impact across Web, Mobile, and Frontend with a strong full-stack foundation. Work with Product, Business, and partners to align on goals, roadmaps, and outcomes. Translate business needs into scalable, high-quality technical solutions. Ensure engineering best practices in architecture, monitoring, deployment, and production operations. Foster a culture of innovation, accountability, and continuous learning within the team. Act as a hands-on leader when needed: reviewing code, guiding architectural decisions, and unblocking technical challenges. What you have: Bachelor’s or Master’s degree in Computer Science, Information Systems, or a related field 10+ years of experience in software engineering, with at least 6 years in leadership roles. Proven expertise as a Frontend-focused Fullstack engineer, with strong skills in TypeScript and modern web/mobile frameworks (React, React Native, or similar). Solid understanding of Backend systems and databases (SQL/NoSQL). Hands-on experience building and scaling web and mobile applications. Demonstrated success in managing and scaling large engineering teams. Strong product orientation: ability to balance technical trade-offs with customer and business impact. Experience working directly with product managers, business stakeholders, clients, and external partners. Excellent communication and collaboration skills, comfortable operating at the intersection of business and technology. Startup or fast-paced environment experience is a strong plus.
As an eligible AppCard employee, you’ll receive a benefits package designed to showcase our appreciation. We know that happy, healthy employees are our greatest asset.