• Own our CPE curriculum end-to-end — content creation, program structure, certification paths, and ongoing iteration.
• Develop content that helps real-world Controllers level up in their craft and advance their careers.

Set the content vision and strategy

• Create a multi-format content strategy (written, video, live sessions, explainers, playbooks, deep dives — all of it).
• Build programs that support top-of-funnel growth, accelerate deals, and strengthen brand gravity.

Reinvent What “content” Means For Accounting

• Think far beyond blogs — imagine courses, cohorts, toolkits, interactive materials, short-form video, curriculum arcs, and everything in between.
• Experiment with formats that make learning engaging, modern, and actually enjoyable.

Create & manage high-quality content

• Write. Script. Record. Collaborate. Produce.
• Bring strong editorial taste and the ability to turn complex, technical topics into clear, engaging learning experiences.

Manage the extended content engine

• Work with freelancers, editors, subject-matter experts, and video partners to scale output and polish.
• Ensure every piece we ship is high-quality, accurate, and tied to GTM impact.

Partner Across The Company

• Work with marketing to align content with campaigns and product launches.
• Collaborate with PMM to ensure technical accuracy and positioning.
• Pull in customers and experts to co-create powerful educational content.

What Makes Us Excited About You You’re a builder at heart.

• You’ve owned or heavily contributed to a content program, curriculum, or editorial strategy before.
• You’re excited by the challenge of building something 0 → 1.

You’re a strong creator with multi-format chops.

• Maybe you write. Maybe you teach. Maybe you do video. Ideally, you do more than one — but above all, you’re great at transforming ideas into polished, high-impact content.

You can learn technical domains fast.

• Accounting is complex — but you’re the type who loves diving into a technical area and getting smart quickly.

You believe content should do something.

• Content is a lever, not decoration — you think about how it influences learning, trust, pipeline, and product understanding. You can dive into the data enough to understand what is working, what isn't
• You'll own our inbound pipeline number from organic content & heavily contribute to our overall inbound volume - this level of accountability excites you.

You’re excited to build the best content function in accounting.

• Literal best in class. Not “for a startup.” Not “for our stage.” The best.

Bonus Points

• Experience with CPE programs, curriculum design, or educational content.
• Background in accounting, finance, or another technical field.
• Experience managing creators, editors, or production partners.

How We Work We work in person out of our offices in San Francisco and New York (in office by default but with flexibility to manage your schedule as you see fit).

We strongly believe we will only be successful if everyone on the team is anchored in the following set of core principles:

• Brick by Brick: To win, our team needs to show up and execute in each domain every day.
• Love the Game: We focus on the craft and a deep sense of giving a f*ck. We’re building a company full of people who are equally engaged and motivated.
• SALY: We refuse to accept “Same As Last Year.” For too long, accounting and finance systems have reflected outdated processes instead of reimagining what’s possible. We’re driven by a first-principles approach to building better solutions.
• Own the Outcome: We own our results. We typically hire builders and give them large mandates with high-trust. Engineers are responsible not just for code, but for ensuring the product is solving the end problems of the users.
• Earn the right: We’re impatient to deliver results. We relentlessly iterate, measure, and improve. Every day is an opportunity to beat our prior best, raising the bar for the value we deliver to customers. E Pluribus Unum-eric.

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😄 And, important to note, we take business building seriously. But we aim to never take ourselves too seriously & laugh a lot. **