About Us:
ParagraphAI transforms communication by empowering professionals with an AI writing assistant that enhances writing quality, speed and workflows. We are seeking a talented Digital Marketing Strategist to join our team and drive impactful campaigns that fuel our growth!
Role Overview:
As a Digital Marketing Strategist at ParagraphAI, you will develop, execute, and optimize marketing campaigns across multiple channels. Collaborate closely with our executive, marketing, and product teams to craft compelling campaigns and use data-driven insights to improve ROI.
Key Responsibilities:
- Develop and implement marketing campaigns (Google Ads, Facebook Ads, LinkedIn, social media) to acquire new customers.
- Analyze marketing campaigns to identify key performance metrics, trends, and opportunities for optimization.
- Collaborate with the creative team to generate engaging content that resonates with our target audience.
- Conduct A/B testing and statistical analysis to optimize marketing efforts and our product funnel.
- Research market trends, competitor activity, and customer behavior to inform strategy.
- Use tools like Google Analytics, Tableau, and Excel to track, measure, and analyze campaign performance.
- Develop reports and dashboards that highlight insights and provide actionable recommendations.
- Assist in forecasting and budgeting by providing data-backed projections and insights.
- Present findings and recommendations to key stakeholders in clear, concise reports.
What You’ll Bring:
- Bachelor’s degree in Marketing, Data Analytics, Economics, or a related field.
- 3+ years of experience in digital marketing (agency experience is a plus).
- Strong proficiency in marketing analytics tools (Google Analytics, Google Ads, Facebook Ads Manager, Excel).
- Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
- Knowledge of A/B testing, segmentation, and predictive modeling.
- Solid understanding of marketing principles, digital marketing, and consumer behavior.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with cutting-edge AI technology in a growing startup.
- Remote work flexibility (Toronto-based candidates are welcome to join us in-office).
- A collaborative and innovative work environment where ideas matter.
- Professional development opportunities to enhance skills and career growth.
How to Apply:
If you are a digital marketing enthusiast ready to make an impact, we’d love to hear from you. Please apply today!
