Company Description

Singh Automation provides innovative automation solutions that cater to a variety of industries. Specializing in process and productivity optimization, the company helps businesses improve manufacturing efficiency by up to 40% through TRUE LEAN implementations. Singh Automation offers expertise in robot and machine integration, custom automated solutions, metal fabrication, and optimized design for manufacturing and assembly. The company takes pride in turning innovative ideas into reality while enhancing productivity and operational excellence for its clients.

Role Description

This is a full-time, on-site role located in Chennai for a Digital Marketing Specialist. The Digital Marketing Specialist will manage and execute digital marketing campaigns, optimize content, and strategize to improve online presence and customer engagement. Daily tasks include managing social media, analyzing marketing metrics, developing advertising strategies, conducting keyword research, and refining SEO/SEM initiatives. Collaborating with cross-functional teams to align marketing efforts with business goals will also be a key part of the role.

Qualifications

• Expertise in Digital Marketing, SEO/SEM, and Content Marketing
• Proficiency in Social Media Management and Digital Advertising
• Knowledge of Analytics, Data Interpretation, and Reporting tools
• Strong skills in Content Creation, Strategy, and Branding
• Experience with Marketing Automation tools and CRM platforms
• Effective communication, creativity, and problem-solving abilities
• Familiarity with web technologies and platforms is a plus
• Bachelor's degree in Marketing, Communications, or a related field
• Prior experience in the manufacturing, automation, or industrial sector is advantageous