Location : Hyderabad

Experience : 3 years

Work mode : Work from office

We are seeking an experienced and results-driven Digital Marketing Specialist with at least 5 years of hands-on experience in developing, implementing, and managing digital marketing campaigns. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing initiatives from concept to execution.

Roles And Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, SEM, email, social media, display advertising, etc.)
• Manage and grow the company’s online presence through paid and organic strategies
• Acampaign performance using tools like Google Analytics, GA4, and marketing automation platforms
• Conduct A/B testing and conversion rate optimization (CRO) to improve campaign performance
• Create and manage content strategies for blogs, email newsletters, and social platforms
• Collaborate with design, content, and product teams to deliver compelling digital experiences
• Monitor and report on key performance indicators (KPIs), ROI, and other success metrics
• Stay up to date with emerging digital marketing trends, tools, and technologies
• Build, update, and maintain websites using WordPress, ensuring optimal performance, responsiveness, and user experience. Collaborate with designers and developers for technical enhancements.
• Create, manage, and grow brand presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Develop content calendars, coordinate creative assets, and engage with online communities.
• Plan and execute paid digital campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Instagram. Monitor ad performance, optimize budgets, and drive measurable ROI.
• Design and execute targeted email campaigns using tools like Mailchimp, HubSpot, or similar. Segment audiences, manage contact lists, and analyse open/click rates for continuous improvement.
• Implement SEO best practices and monitor website performance using Google Analytics, Google Search Console, and similar tools. Provide reports and insights to guide strategy.
• Work with content creators and designers to produce engaging blog posts, landing pages, and multimedia assets aligned with campaign goals.
• Analyse campaign data to measure effectiveness, generate regular performance reports, and provide actionable insights to stakeholders.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, Web Design, or a related field
• Minimum of 5 years of proven experience in digital marketing roles
• Strong understanding of SEO/SEM, email marketing, social media advertising, and PPC campaigns (e.g., Google Ads, Meta Ads)
• Experience with web analytics tools (Google Analytics, GA4, HubSpot, etc.)
• Proficiency in marketing platforms such as Google Ads, Meta Business Suite, LinkedIn Ads, and Mailchimp
• Familiarity with CRM systems and marketing automation (e.g., HubSpot, Salesforce, Marketo)
• Excellent analytical, organizational, and communication skills.
• SEO, SEM, Social Media Marketing, Paid Campaigns, and Email Marketing.

Why Inductive Quotient? ü We are team a of 100+ talented and passionate professionals with strong statistical and analytical background combined with required study expertise.

ü We IQians take lots of pride in our culture that enables open and creative thinking, deeply valuing our employees and their contributions towards our organization success.

Skills: seo,campaigns,email,google