Our Tech client is seeking a Digital Channel Marketing Manager to join their team for the next 9 months, 40 hours/week. This role is hybrid onsite 3 days a week in New York, NY.

Role Summary

The Digital Channel Marketing Manager will lead the development, execution, and optimization of in-app and owned digital marketing programs focused on WhatsApp Business products for small and medium-sized businesses. This role ensures continuity of high-impact lifecycle and product adoption campaigns by partnering closely with cross-functional teams to deliver audience-first, data-driven communication strategies that drive acquisition, engagement, and retention.

Top Must Have Skills

Strong lifecycle marketing expertise, with hands-on experience building audience-first communication strategies across digital and in-product channels

Proven ability to lead end-to-end digital marketing campaigns, balancing creative strategy, technical execution, and performance optimization

Experience collaborating with cross-functional teams including product, engineering, data science, creative, and technical program management

Additional Qualifications Demonstrated success managing multiple complex projects simultaneously in fast-paced, ambiguous environments

Working knowledge of mobile app development and in-product communication frameworks

Hands-on experience with A/B testing, experimentation design, and data-driven optimization

Background in content strategy and creative production

Experience managing vendors and agency partners

Ability to navigate localization and global creative challenges with scalable, innovative solutions

Bachelors degree with at least 5 years of digital marketing experience

Responsibilities Lead the development and execution of WhatsApp Business in-app communication strategies across owned digital channels to drive customer acquisition, retention, and product engagement

Design and maintain a lifecycle-driven creative and communication calendar that aligns user needs with product adoption objectives

Partner with cross-functional teams including product, content, creative, data science, and engineering to deliver measurable, high-quality campaign experiences

Drive product adoption through clear calls-to-action and deep linking that guide users to key in-app features and workflows

Lead execution by coordinating with technical program managers, engineers, and creative partners to ensure timely and accurate delivery of campaigns

Oversee creative production, approvals, and vendor collaboration to support campaign needs

Analyze web analytics, channel engagement, and product usage data to evaluate campaign performance and inform optimization strategies

Apply testing, measurement, and reporting frameworks to continuously improve effectiveness and impact of digital communications

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

meggan.sharma@jobalert.creativecircle.com

• Please do NOT change the email subject line in any way. You must keep the JobID: : MS14-1975858 -- in the email subject line for your application to be considered.***

Meggan Sharma - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 01/26/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

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