Demand Generation Director, Logistics & Supply Chain AI - Fractional

Location: US ET / CT or UK

Raft is building the enterprise AI platform for supply chain - the industry that literally keeps the world moving.

We’ve built deep credibility in the supply chain sector, partnering with more than 60 global leaders to eliminate manual processes, unify fragmented systems, and unlock intelligence at scale. Along the way, we’ve raised $45M from Bessemer Venture Partners and Eight Roads to accelerate this mission.

With the launch of our next-generation agentic platform, we’re doubling down on our supply chain roots while laying the groundwork to expand into adjacent sectors. Designed to handle messy data, fragmented systems, and people-intensive workflows, our platform is already proving its versatility.

The Mission

We are looking for a Director of Demand Generation to take full ownership of our top-of-funnel engine. You’ll architect and execute sophisticated outbound and ABM strategies tailored for the global logistics and freight forwarding industry, engaging enterprise leaders with a modern, AI-enabled marketing stack to drive scale. You aren't just generating leads; you are crafting the strategy and programs that turn high-quality interest into predictable, qualified revenue.

Day-to-day, you will:

• Architect the End-to-End Strategy: Own the journey from initial awareness to revenue impact, ensuring marketing is a primary, measurable driver of Raft’s growth.

Requirements

We’re looking for someone who has:

Apply because you want to...

• Thrive as a "Problem-Grabber" in a high-velocity culture where briefs don't exist, but opportunities do. You won't wait for a map; you’ll identify untapped growth levers and own the execution from day one.
• Act as a results-obsessed architect of our global lead-gen engine. We don't do day-to-day supervision here—we hire self-starters who can build, scale, and pivot independently across global teams.
• Channel your curiosity into a genuine understanding of our market. You’ll move past surface-level metrics to solve complex challenges for diverse stakeholders across global industries.
• Help scale a Product-led powerhouse where the bar is high. At Raft, we value impact over activity, offering a rare space for professional growth where your work actually moves the needle.
• Excel in a multicultural environment that lives and breathes flexibility. You’ll have the total autonomy to collaborate across borders and time zones, directly driving Raft’s external eminence.