
SINE Digital is a leading, independently owned, performance marketing agency that was launched in the UK in 2017 by a team of artists who identified how data science could inform and elevate digital marketing by connecting people to the experiences they love. The SINE Digital team combines specialists in live entertainment and sports marketing with data scientists who work with clients to eliminate ‘wastage’ and maximise media spend, fast. This market leading approach has led SINE Digital to grow exponentially while delivering outsized returns for global leading live entertainment, sports, theatre and lifestyle brands. The SINE Digital in-house tech stack includes a Marketing Cloud, Media Mix Modelling, Audience and AI Creative Insights informed by a proprietary data warehouse that is the largest data set for the live entertainment sectors. Since launch, the agency has rapidly expanded with offices in New York and London, expert in delivering international campaigns for global brands, venues and arts institutions. SINE Digital clients include leading live entertainment, sports and lifestyle brands AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur and theatre productions Wicked, Back to the Future the Musical, Starlight Express, Guys & Dolls, Mamma Mia! The Party, Punchdrunk and 2:22 A Ghost Story. The SINE Digital data science model, and commitment to innovation and learning, has led to partnerships with King’s College London, Google, Meta, TikTok and Microsoft. This year, SINE Digital launched its Future Talent Scheme to support young people from disadvantaged backgrounds into digital marketing careers. SINE Digital is part of the independently owned SINE Group that includes Farlo, an award winning web and development design agency specialising in the live entertainment sector.

SINE Digital is a leading, independently owned, performance marketing agency that was launched in the UK in 2017 by a team of artists who identified how data science could inform and elevate digital marketing by connecting people to the experiences they love. The SINE Digital team combines specialists in live entertainment and sports marketing with data scientists who work with clients to eliminate ‘wastage’ and maximise media spend, fast. This market leading approach has led SINE Digital to grow exponentially while delivering outsized returns for global leading live entertainment, sports, theatre and lifestyle brands. The SINE Digital in-house tech stack includes a Marketing Cloud, Media Mix Modelling, Audience and AI Creative Insights informed by a proprietary data warehouse that is the largest data set for the live entertainment sectors. Since launch, the agency has rapidly expanded with offices in New York and London, expert in delivering international campaigns for global brands, venues and arts institutions. SINE Digital clients include leading live entertainment, sports and lifestyle brands AEG Presents, ATG Productions, Avalon, Aston Martin F1, Bridge Theatre, Center Theater Group, Yamaha Motors, Michael Harrison Productions, Percival Menswear, Secret Cinema, Sonia Friedman Productions, Tottenham Hotspur and theatre productions Wicked, Back to the Future the Musical, Starlight Express, Guys & Dolls, Mamma Mia! The Party, Punchdrunk and 2:22 A Ghost Story. The SINE Digital data science model, and commitment to innovation and learning, has led to partnerships with King’s College London, Google, Meta, TikTok and Microsoft. This year, SINE Digital launched its Future Talent Scheme to support young people from disadvantaged backgrounds into digital marketing careers. SINE Digital is part of the independently owned SINE Group that includes Farlo, an award winning web and development design agency specialising in the live entertainment sector.
Founded: 2017
Specialisation: Performance marketing for live entertainment, sport, theatre and consumer brands
Offices: London and New York
Seed round: Announced May 16, 2024; led by No Guarantees Productions
Inefficient media spend and low ROI in marketing for live events, sport and consumer experiences.
2017
Advertising Services
£1.9 million / $2.5 million (reported)
Round announced May 16, 2024; reported amounts include £1.9M (company) / $2.5M (press).
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About Us SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York , we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
Our clients include many of the most iconic productions in the and on , alongside some of the world’s foremost cultural organisations such as (formerly the Royal Opera House), , and .
About The Role We are looking for an experienced and strategic Data & Insights Manager to join our Data & Insights team. Reporting into the Senior Data & Insights Director, this role will lead the design and delivery of data-driven research and intelligence projects, shaping how data is used to inform strategy across creative, media, and client services. We’re looking for someone with commercial acumen, and storytelling flair, and who thrives on turning data into actionable direction.
The successful candidate will take ownership of end-to-end research proposals, from scoping methodologies to delivering impactful insights and recommendations that drive client growth and innovation. You’ll act as the bridge between data, creativity, and marketing strategy, guiding both clients and internal teams in leveraging insights for measurable results.
Working across UK, EMEA, and US markets, you’ll deliver research and insights that reflect local nuance while maintaining a global strategic view. You’ll help clients in different regions understand their audiences, categories, and cultures, turning data into stories that resonate. This is a client-facing position suited to someone who combines analytical depth and great personal skills to build rapport with internal teams and clients.
Key Responsibilities
Requirements We’re looking for someone who combines curiosity and rigour, and who can see both the story in the data and the opportunity behind it.
You’ll be equally comfortable building a research methodology, interrogating datasets, and presenting insights to senior internal and external stakeholders with clarity and conviction.
Essential Skills & Experience
Desirable Skills & Experience
Technology Proficiencies
Benefits
LOCATION Our stunning offices are based in the heart of Fitzrovia, minutes walk from Goodge Street, Tottenham Court Road and Warren Street stations. We currently operate a hybrid working week, including Tuesday-Thursday in the office with the option to work remotely on Mondays and Fridays.
At SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at careers@sinedigital.com