What the job involves

• As a Data Analyst – User Acquisition, you will be part of the Data Team and act as the main partner of the UA team in their mission to grow our games profitably
• Your role will be to leverage both historical performance data and predictive models to provide actionable insights, guide investment decisions, and maximize portfolio profitability
• Maintain and improve Tableau dashboards that share campaign performance and recommendations with UA managers
• Leverage granular cost and revenue data from the Data Platform and LTV predictions from the Data Science team to recommend campaign targets
• Monitor and contribute to the improvement of our Autobidder (internal data product that automatically updates campaign targets based on profitability goals)
• Work closely with UA managers and Finance to help define profitability targets (bottom-up)
• Analyze the elasticity of both games and campaigns to explain trade-offs between revenue growth and profitability, and ensure UA can achieve targets
• Run tests, provide insights, and help identify the optimal Return on Ad Spend (ROAS) targets that maximize portfolio profit
• Collaborate with the creative team to design and maintain reporting that measures the impact of creatives
• Align with stakeholders on a synthetic KPI that reflects creative performance (combining share of voice, ROAS, and retention)
• Continuously refine reporting to ensure it drives actionable insights for the creative production process

Benefits

• We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance
• You will be working in English with our international team of top-tier talents from 35+ countries
• You will be able to attend diverse team events and Workations (the famous company-wide Homa trip)
• You will have quarterly reviews to help you grow within Homa and build your own career path