Hourly Rate: $18 to $24 per hour

Responsibilities:

• Coordinate, create, deploy and track emails, SMS text messages, and mobile app messaging for commercial marketing. Help coordinate planning, creation and execution of newsletters, survey invitations, triggers, SMS messages and journey building and execution and mobile pushes.
• Review campaign performance, including coordinating with Insights team, leveraging tools such as GA4 to understand the performance of campaigns. Develop and manage regular reporting of campaign delivery and effectiveness for all managed campaigns. Analyze data to make recommendations and course-corrections when needed.
• Help plan content components for emails for the long term, particularly to help develop dynamic and personalized emails tailored to the individual or household. Help with development of assets for various products, events, and programs messaged throughout the calendar year.
• Review inbox deliverability, email program health, and sender reputation using select tools such as Inbox Monster, Google & Yahoo Postmaster Tools, Microsoft SNDS, and the like to help maximize the effectiveness of our channels.
• Help plan, review, and fine-tune customer journeys, personas, and segments. Collaborate with Insights teams to leverage targets and data models to inform content in emails, mobile app, and SMS messaging.

Qualifications:

• 3-5 years work-related experience
• Familiarity with Microsoft Office, email marketing tools such as Adobe Campaign, Campaign Monitor, or similar. Collaborate with CRM analysts for campaign success and ROI measurement. Ability and willingness to learn new platforms, technologies
• Proficiency in Adobe Photoshop, MS office suite, Adobe Campaign or similar email and/or SMS marketing technology is preferred

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