About Solinas:

Solinas, a deep-tech company based out of IIT Research park, is India’s pioneering asset

management venture transforming the water and sanitation sector. Recognized and

commended by Prime Minister Narendra Modi, Solinas is on a mission to tackle pressing

challenges such as manual scavenging, water accessibility, and the prevention of floods and

sewer overflows. At the core of our vision lies a commitment to developing homegrown,

affordable robotics and AI solutions for pipeline inspections, manhole and septic tank

cleaning, and underground asset management.

Since 2018, we have transformed operations across 30+ cities, earning accolades such as

Best On-Campus Startup by the Economic Times, an appearance on Shark Tank India, and

partnerships with industry leaders like Ashirvad Pipes and The/Nudge Institute. On the

global stage, Solinas has been named Best Southeast Asian Startup by Imagine H2O — a

testament to our innovation, impact, and purpose-driven growth.

About the role

Water, Sanitation, and Hygiene (WASH) is a widely recognised acronym, yet its deeper civic, economic, and public-health implications remain under-explored in India and globally. As a Content Strategist at Solinas, you will work closely with subject-matter experts to gain deep insights into water and sanitation challenges and solutions at both national and international levels. You will translate these insights into high-impact internal and external communications with two clear objectives: positioning Solinas as a purpose-driven social enterprise and WASH thought leader, while strengthening the industrial and civic relevance of our solutions. This role involves conceptualising and executing informative, credible, and creatively compelling content across sales collateral, case studies, website copy, social media, award and grant applications, and other strategic communication tools that power our digital presence and long-term growth.

Key Responsibilities

Content Strategy & Brand Storytelling

• Define and execute a unified content strategy aligned with Solinas’ brand, business, and impact goals, translating complex technical innovations into clear, engaging, and human-centric narratives with a consistent brand voice across all platforms.

Thought Leadership, Case Studies & Awards

• Create high-impact case studies, white papers, industry reports, press releases, and award submissions that showcase measurable impact, innovation, and leadership in WASH, climate tech, robotics, and digitisation, working closely with leadership and cross-functional teams.

Digital, Website & Campaign Content

• Develop SEO-optimised website copy, blogs, and social media content to strengthen digital presence, support product launches, events, exhibitions, leadership campaigns, and drive awareness, credibility, and engagement across civic and industrial audiences.

Marketing Collaterals & Content Governance

• Produce and oversee content for print and sales collaterals while ensuring editorial excellence through proofreading, quality control, and brand consistency across all internal and external communications.

This Role Is Best Suited For

This role is ideal for candidates with any academic background, with degrees in Journalism, English Literature, Mass Communication, or related fields considered an added advantage. It suits professionals who bring strong storytelling, writing, and content strategy skills, along with the ability to simplify complex technical or policy-driven topics. 

Minimum 3-5 years of experience in content writing for companies is required.

Attributes We Value

• A strategic thinker with a creative mindset, capable of balancing big-picture vision with meticulous attention to detail.
• Proactive, self-driven, and deeply passionate about storytelling within a digital, impact-led ecosystem.
• Highly organised with strong time-management skills, able to thrive in a fast-paced environment.
• Strong collaborator who works seamlessly across marketing, business development, leadership, and technical teams.
• Deep curiosity about sustainability, public health, water infrastructure, and social impact.
• Proficiency in Hindi is an added advantage.