You will work closely with marketing, product, and leadership teams to create content that builds authority, drives engagement, and supports business growth.

Key Responsibilities

Content Strategy & Writing

• Own the end-to-end content lifecycle: ideation, planning, writing, editing, publishing, and optimization, specially for Linkedin.
• Develop long-form and short-form content including blogs, landing pages, case studies, thought-leadership pieces, website copy, emailers, and campaign content
• Translate complex ideas into clear, compelling, and audience-friendly narratives
• Maintain a consistent brand voice and editorial standards across all content

SEO & AEO (Answer Engine Optimization)

• Create and optimize content to rank on search engines (Google) and answer engines (ChatGPT, Gemini, Perplexity, etc.)
• Conduct keyword research, topic clustering, and content gap analysis
• Optimize on-page SEO elements: headlines, meta descriptions, internal linking, schema awareness, and content structure
• Track performance using analytics tools and continuously improve rankings and engagement

Website & CMS Management

• Publish and manage content on WordPress, including basic formatting, updates, and SEO hygiene
• Collaborate with design and development teams for landing pages and site updates

Social Media Strategy & Management

• Plan and execute a consistent social media content calendar across LinkedIn, X (Twitter)
• Write engaging posts, threads, and campaign copy aligned with brand and business goals
• Monitor engagement, experiment with formats, and optimize content performance

Visual & Video Content Creation

• Design banners, social media creatives, carousels, and infographics using Canva
• Create and edit short-form videos (explainers, product snippets, event highlights) using Canva
• Ensure visual content aligns with brand guidelines and messaging

Generative AI & Content Tools

• Use generative AI tools such as ChatGPT, Claude, Gemini, and Notebook LLM to accelerate research, ideation, drafting, and repurposing
• Apply sound judgment to ensure accuracy, originality, and brand quality in AI-assisted content
• Stay updated on emerging AI tools and best practices for content and design

Required Skills & Experience

• 3-4 years of experience in content marketing, digital marketing, or a similar role, ideally in Enterprise Saas Product based companies, with international markets.
• Strong writing and editing skills with an eye for clarity, structure, and storytelling
• Hands-on experience with WordPress or similar CMS platforms
• Solid understanding of SEO fundamentals and evolving AEO best practices
• Experience managing social media content for B2B and/or SaaS brands (preferred)
• Proficiency with Canva for design and basic video editing
• Working knowledge of generative AI tools for content and creative workflows
• Ability to manage multiple projects, deadlines, and stakeholders independently

Good to Have

• Experience in B2B, SaaS, ESG, climate tech, fintech, or enterprise software
• Familiarity with analytics tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or similar
• Understanding of content distribution, repurposing, and lead-generation funnels
• Basic knowledge of email marketing, marketing automation, or CRM tools
• Exposure to webinars, reports, whitepapers, or thought-leadership campaigns

What We’re Looking For

• A self-starter who takes ownership and thinks beyond just “writing content”
• Someone who is curious, structured, and constantly learning
• Ability to balance creativity with data-driven decision-making
• Strong collaboration and communication skills

What You’ll Get

• Opportunity to shape content strategy and brand voice
• High ownership and visibility across teams
• Exposure to emerging AI-driven marketing practices
• A fast-paced, learning-oriented environment with room to grow