1. Digital Strategy & Planning

• Develop and execute data-driven digital marketing strategies that enhance brand visibility, customer experience, and lead generation.

• Conduct market research, competitor benchmarking, and trend analysis to identify growth opportunities and target audiences.

• Plan and manage digital marketing budgets, ensuring optimal channel allocation and high ROI.

• Identify emerging tools, platforms, and technologies that strengthen NSW’s digital competitiveness and long-term transformation goals.

2. Content Creation & Digital Experience Management

• Oversee creation of customer-centric content (web, blogs, social, email, landing pages) that communicates value and enhances user engagement.

• Oversee the creation of impactful marketing content and promotional toolkits, ensuring consistent messaging and positioning across all customer touchpoints to reinforce brand authority and market leadership.

• Collaborate with design, content, and technical teams to produce high-quality visuals, videos, and digital assets aligned with NSW’s brand.

• Manage website content, UX improvements, SEO/SEM strategies, and performance optimization to enhance browsing experience and conversions.

• Monitor user behavior analytics to drive continuous improvements to digital touchpoints.

3. Social Media Marketing & Engagement

• Manage and grow NSW’s presence across key social platforms, ensuring consistent branding and high-quality interactions.

• Plan and execute social media campaigns that strengthen brand storytelling, technological positioning, and customer engagement.

• Monitor engagement metrics, respond to inquiries, and recommend improvements to enhance community experience and reach.

• Work with content and Marcom teams to ensure cohesive messaging across channels.

4. Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Performance Marketing

• Optimize website and content for SEO to improve search ranking, visibility, and qualified traffic.

• Plan, execute, and optimize paid advertising campaigns across Google, Facebook, LinkedIn, and other relevant platforms (even AI tools).

• Track performance metrics (e.g. CTR, CPL, CPA, conversion rate) and refine strategies to maximize ROI.

5. Email, CRM & Lead Nurturing

• Manage CRM workflows and marketing automation systems to enhance customer experience and support the full sales funnel.

• Develop targeted email campaigns and nurturing journeys that convert leads into sales opportunities.

• Analyze engagement data to improve personalization, relevance, and campaign effectiveness.

6. Digital Advertising, Analytics & Reporting

• Oversee all online advertising and remarketing efforts to drive high-quality traffic and conversions.

• Analyze digital performance metrics using analytics tools and prepare structured reports for strategic decision making.

• Provide actionable recommendations to improve campaign efficiency, customer interactions, and overall digital performance.

Academic and Trades Qualification:

➢ Bachelor’s degree in Marketing, information technology, multimedia, digital media or related field.

➢ Certifications in digital marketing, SEO/SEM, or data analytics (e.g., Google Analytics, HubSpot, Meta Blueprint) are advantageous.

Work Experience and Skills:

➢ 3–5 years of experience in B2B digital marketing, content marketing, online campaign management or marcom.

➢ Proficient in SEO, SEM, social media advertising, and digital analytics tools.

➢ Hands-on experience with Google Ads, Meta Business Suite, and CRM/automation systems (e.g., HubSpot, Zoho, Mailchimp).

➢ Data-driven mindset with the ability to interpret analytics and optimize performance.

➢ Excellent project management, coordination, and communication skills.

➢ Creativity and adaptability in fast-paced, technology-driven environments.

➢ Proficiency in Chinese would be an added advantage.