About Peppermint

Peppermint is building a food-data platform for health and wellness : we capture grocery purchase signals (loyalty account linking + receipts), normalize them into structured nutrition data, and deliver coach-ready insights + APIs into platforms used by dietitians, health coaches, and wellness programs.

The thesis: nutrition behavior change won’t scale through manual food logging . We make it passive, longitudinal, and useful for real interventions.

Stage / What’s real today

This is not a “concept” role.

• Working data capture pipeline (account linking + receipt ingestion)
• Normalization + product mapping foundations in place
• Early partner conversations and pilot paths identified

The Role

You are the Product + Go-To-Market cofounder (equity-only, no salary until funding). You’ll drive the entire front half of the company: what we build, who we sell to, how we package it, and how we turn pilots into a repeatable motion.

You will own:

• ICP + positioning + messaging (clear, sharp, differentiated)
• Customer discovery and converting conversations into signed pilots
• Product roadmap and ruthless prioritization tied to revenue
• Packaging/pricing, onboarding, and early retention loops
• Partnerships (health/wellness platforms, coaches, programs, payers—wherever the wedge wins)
• Fundraising narrative with the founder (if/when we choose to raise)

What I’m looking for

• Proven Product/GTM instincts in healthtech / wellness / B2B2C / SaaS
• Comfortable selling early: cold outreach, discovery, objection handling, closing
• Strong taste for product: knows what not to build
• High velocity + low ego: you ship, you learn, you iterate
• Optional but strong plus: experience with provider workflows (dietitians/coaches), payer programs, GLP-1 ecosystems, women's health, or behavior change products

What you get

• True cofounder seat: equity + decision-making + ownership
• A technical founder who ships (backend + data + AI systems already underway)
• A mission with real pull: food-as-medicine, metabolic health, and scalable behavior change

The founding team

Lucas Czekaj - 5 years at Instacart where he built Instacart Health, shipped partnerships with Kaiser Permanente and Medicare, and earned 5 patents in ML/AI. 17 years in software engineering.

Apply with:

• 2-3 examples of you driving product + GTM (links or short bullets)
• What you’d target as the first ICP and why
• Your preferred working style + availability (Lucas splits his time between Las Vegas and Bay Area)