Peppermint

Peppermint provides nutrition professionals with automated access to their clients' verified grocery purchase data, both online and in-store. This enables more personalized and effective nutrition guidance by moving beyond traditional, often inaccurate, food diaries and client recall. The platform offers longitudinal habit analysis, AI-augmented insights, and a professional-grade API for integration with existing practice management or EHR tools. Peppermint aims to enhance consultations, improve client adherence, and demonstrate measurable outcomes, ultimately revolutionizing how data informs personalized care plans in the nutrition field.

AIAPIDataGroceryHealthNutritionPersonalizedPlatformpeppermint.engineering

Peppermint

AIAPIDataGroceryHealthNutritionPersonalizedPlatformpeppermint.engineering

HQLas Vegas, US

Team Size2

Open Jobs1

Total Funding-

Latest FundraiseUnknown

Join the Team

Cofounder (Product & GTM) Food x Nutrition HealthTech

RemoteSan Francisco Bay Area, US

Remote • San Francisco Bay Area, US

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Backend Developer

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About Peppermint

Peppermint is building a food-data platform for health and wellness : we capture grocery purchase signals (loyalty account linking + receipts), normalize them into structured nutrition data, and deliver coach-ready insights + APIs into platforms used by dietitians, health coaches, and wellness programs.

The thesis: nutrition behavior change won’t scale through manual food logging . We make it passive, longitudinal, and useful for real interventions.

Stage / What’s real today

This is not a “concept” role.

Working data capture pipeline (account linking + receipt ingestion)
Normalization + product mapping foundations in place
Early partner conversations and pilot paths identified

The Role

You are the Product + Go-To-Market cofounder (equity-only, no salary until funding). You’ll drive the entire front half of the company: what we build, who we sell to, how we package it, and how we turn pilots into a repeatable motion.

You will own:

ICP + positioning + messaging (clear, sharp, differentiated)
Customer discovery and converting conversations into signed pilots
Product roadmap and ruthless prioritization tied to revenue
Packaging/pricing, onboarding, and early retention loops
Partnerships (health/wellness platforms, coaches, programs, payers—wherever the wedge wins)
Fundraising narrative with the founder (if/when we choose to raise)

What I’m looking for

Proven Product/GTM instincts in healthtech / wellness / B2B2C / SaaS
Comfortable selling early: cold outreach, discovery, objection handling, closing
Strong taste for product: knows what not to build
High velocity + low ego: you ship, you learn, you iterate
Optional but strong plus: experience with provider workflows (dietitians/coaches), payer programs, GLP-1 ecosystems, women's health, or behavior change products

What you get

True cofounder seat: equity + decision-making + ownership
A technical founder who ships (backend + data + AI systems already underway)
A mission with real pull: food-as-medicine, metabolic health, and scalable behavior change

The founding team

Lucas Czekaj - 5 years at Instacart where he built Instacart Health, shipped partnerships with Kaiser Permanente and Medicare, and earned 5 patents in ML/AI. 17 years in software engineering.

Apply with:

2-3 examples of you driving product + GTM (links or short bullets)
What you’d target as the first ICP and why
Your preferred working style + availability (Lucas splits his time between Las Vegas and Bay Area)