
Affiniti AI is a conversational AI platform for the mental health sector, enhancing talking therapy by offering clients AI-based support between sessions. The platform aims to empower client autonomy…

Affiniti AI is a conversational AI platform for the mental health sector, enhancing talking therapy by offering clients AI-based support between sessions. The platform aims to empower client autonomy…
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Affiniti AI is a UK health technology company building clinical-grade AI tools that improve
how therapy is delivered. Our core belief is that therapy contains two kinds of elements:
deeply human ones like alliance, attunement, and holding someone in mind, which should
never be automated, and replicable ones like psychoeducation, skills practice, and between-
session support, which can be. Automating the latter makes the former more powerful.
Our product is a blended care tool used by therapists and the services they work in. The Co-
Therapist delivers evidence-based exercises directly to patients. The Affiniti Platform gives
clinicians oversight and control. It’s a UKCA-marked Class 1 medical device, backed by
Meridian Health Ventures, with live client partnerships across NHS talking therapy services,
private psychological services, and EAP providers.
The role
You’ll lead how Affiniti is adopted in practice across clinical services. You’ll design
implementation and adoption strategies grounded in clinical reality, build trust with service
leads and therapists, and deliver training and support that helps teams use the product well.
Staying close to real-world use, you’ll spot what’s working, where barriers are emerging, and
what needs to change. From that position, you’ll play a central role in shaping the clinical
quality of the Co-Therapist. That includes refining therapeutic logic, defining guardrails, and
contributing to clinical review and adversarial testing within our V&V framework. You’ll carry
insight from practice back into the product team, where you’ll have direct access to the
people building what you recommend and founders who prioritise clinical rigour in product
decisions.
This role sits at the intersection of implementation, clinical quality, and product development,
with a primary focus on helping Affiniti land well in practice, earn clinician trust, and
continuously improve through real-world use.
In the first 6–12 months, the primary focus will be on clinical adoption and implementation
across our live partnerships: building trust with clinical teams, establishing the playbook for
how Affiniti lands well in practice, and generating the insight that shapes what we build next.
The clinical product work will deepen naturally from that foundation.
What you’ll be doing
Who you are
You trained as a therapist. You practiced. You were good at it. And at some point you made
a deliberate choice to move beyond the therapy room, not because you burned out, but
because you wanted to shape how therapy is delivered at a larger scale. You might be in a
clinical lead, service development, or implementation role now. You might have already
crossed into health tech. Either way, you're still a peer to the therapists and service leads
you'll be working with. They trust you because you've done the work and you speak their
language. You're looking for a role where that matters, where your clinical expertise directly
shapes a product and its impact, not one where 'clinical' is a label on a fundamentally
commercial job.
Background
Experience
Qualifications
Skillset
Mindset
If this sounds like you, we'd like to hear from you.