Affiniti AI is a UK health technology company building clinical-grade AI tools that improve

how therapy is delivered. Our core belief is that therapy contains two kinds of elements:

deeply human ones like alliance, attunement, and holding someone in mind, which should

never be automated, and replicable ones like psychoeducation, skills practice, and between-

session support, which can be. Automating the latter makes the former more powerful.

Our product is a blended care tool used by therapists and the services they work in. The Co-

Therapist delivers evidence-based exercises directly to patients. The Affiniti Platform gives

clinicians oversight and control. It’s a UKCA-marked Class 1 medical device, backed by

Meridian Health Ventures, with live client partnerships across NHS talking therapy services,

private psychological services, and EAP providers.

The role

You’ll lead how Affiniti is adopted in practice across clinical services. You’ll design

implementation and adoption strategies grounded in clinical reality, build trust with service

leads and therapists, and deliver training and support that helps teams use the product well.

Staying close to real-world use, you’ll spot what’s working, where barriers are emerging, and

what needs to change. From that position, you’ll play a central role in shaping the clinical

quality of the Co-Therapist. That includes refining therapeutic logic, defining guardrails, and

contributing to clinical review and adversarial testing within our V&V framework. You’ll carry

insight from practice back into the product team, where you’ll have direct access to the

people building what you recommend and founders who prioritise clinical rigour in product

decisions.

This role sits at the intersection of implementation, clinical quality, and product development,

with a primary focus on helping Affiniti land well in practice, earn clinician trust, and

continuously improve through real-world use.

In the first 6–12 months, the primary focus will be on clinical adoption and implementation

across our live partnerships: building trust with clinical teams, establishing the playbook for

how Affiniti lands well in practice, and generating the insight that shapes what we build next.

The clinical product work will deepen naturally from that foundation.

What you’ll be doing

• Designing and executing adoption strategies that address barriers to uptake across
• clinical teams
• Building and maintaining relationships with clients’ clinical teams, service leads, and

Who you are

You trained as a therapist. You practiced. You were good at it. And at some point you made

a deliberate choice to move beyond the therapy room, not because you burned out, but

because you wanted to shape how therapy is delivered at a larger scale. You might be in a

clinical lead, service development, or implementation role now. You might have already

crossed into health tech. Either way, you're still a peer to the therapists and service leads

you'll be working with. They trust you because you've done the work and you speak their

language. You're looking for a role where that matters, where your clinical expertise directly

shapes a product and its impact, not one where 'clinical' is a label on a fundamentally

commercial job.

Background

• Trained and practiced as a CBT therapist at high-intensity / Step 3+ level
• Moved into clinical leadership, service development, training, or implementation
• Ideally some exposure to digital health, health tech, or service transformation
• programmes

Experience

• Delivered or supervised CBT-based interventions across a meaningful caseload
• Led or significantly contributed to a clinical rollout, service change, or implementation
• project
• Designed training or support programmes for clinicians
• Worked within or alongside a product, technology, or innovation team
• Operated within a regulated or quality-assured environment (e.g. NICE, CQC, clinical
• governance, medical device)

Qualifications

• Recognised CBT qualification (e.g. PGDip in CBT, BABCP accredited or
• accreditable)
• Relevant clinical registration or eligibility (e.g. HCPC, UKCP, BPS)
• Nice-to-have: qualification or formal training in clinical supervision
• Nice-to-have: familiarity with implementation science principles and frameworks (e.g.
• Normalisation Process Theory, CFIR)

Skillset

• Deep working knowledge of CBT protocols, session structure, and mechanisms of
• change
• Ability to think at the protocol and programme level, not just the session level
• Practical understanding of what drives and blocks adoption of new tools in clinical
• settings
• Relationship management and stakeholder engagement
• Comfort with data: usage metrics, outcome measures (PHQ-9, GAD-7), pattern

Mindset

• Builder, not maintainer: energised by creating something from scratch
• Comfortable with ambiguity and the realities of an early-stage company
• Able to context-switch between operational client engagement and deep clinical work
• without resenting either
• Protective of rigour but pragmatic about pace
• Genuinely believes technology can improve therapy without replacing the therapist
• Low ego about role boundaries

If this sounds like you, we'd like to hear from you.