
At Pulse, our healthcare professionals come first. From permanent jobs to temporary roles, ad-hoc shifts to fixed-term placements, our dedicated team of healthcare staffing experts will help you exceed your career goals. With almost 37 years of healthcare recruitment experience, we have a reputation for recruiting and supplying specialist healthcare staff of the highest calibre. We care passionately about the quality of our staff and services. By attracting and nurturing the best people, we help our clients deliver the best compassionate care. Covering England, Wales, and Scotland, Pulse is a collection of healthcare specialists that are all in one place. We’re pleased to support NHS trusts and private sector organisations across the UK, placing nurses, midwives, doctors, allied health professionals, psychological therapists and health scientists into temporary, permanent, and contract roles. Whether you’re looking for an extra shift or two or something more permanent, there are 100s of opportunities waiting for you.

At Pulse, our healthcare professionals come first. From permanent jobs to temporary roles, ad-hoc shifts to fixed-term placements, our dedicated team of healthcare staffing experts will help you exceed your career goals. With almost 37 years of healthcare recruitment experience, we have a reputation for recruiting and supplying specialist healthcare staff of the highest calibre. We care passionately about the quality of our staff and services. By attracting and nurturing the best people, we help our clients deliver the best compassionate care. Covering England, Wales, and Scotland, Pulse is a collection of healthcare specialists that are all in one place. We’re pleased to support NHS trusts and private sector organisations across the UK, placing nurses, midwives, doctors, allied health professionals, psychological therapists and health scientists into temporary, permanent, and contract roles. Whether you’re looking for an extra shift or two or something more permanent, there are 100s of opportunities waiting for you.
Position Title - Category Analyst
Location - Knoxville, TN
Department - Sales
Reports To - Manager, Category & Shopper Insights
Summary
Supports achievement of brand goals and successful execution of brand strategies through use of syndicated data and consumer information in development of national, regional, and account-specific plans.
Provides direction and leadership on distribution, shelving, promotional merchandising, and pricing through use of syndicated data and consumer insights.
Leverages in-depth knowledge of both retailer, shopper, and corporate strategies to inform brand team decisions, develop brand goals, execute plans in partnership with Sales and broker, and lead assessment of performance.
Leads strategic category management initiatives both internally and with key retailers in conjunction with broker support personnel.
Provides ongoing education to all stakeholders to ensure appropriate use of data and active application of insights. Act as a thought leader in the organization related to category, retailer, and shopper behavior insights.
Major Position Responsibilities
ESSENTIAL
40% Retail Sales Engagement:
Position us as category experts through the development and delivery of value-added category information and shopper insights to retailers (directly and through Sales/brokers)
Build strategic relationships with key retailers through leading category management initiatives and serving in category captain/advisor/validator roles
Provide strategic input and analytical support to Sales teams in development and achievement of brand goals at our retailer partners
Leverage insights from all available syndicated and proprietary data to develop effective tactics for distribution, shelving, merchandising, and pricing
25% Brand/Innovation Team Engagement:
As a core member of cross-functional brand/innovation team, provide insights into retailer, competitor, and category dynamics to inform the development of strategies for distribution, shelving, promotional merchandising, and pricing
Provide leadership on teams related to performance against strategies through the utilization of all available data sources
25% Category Management Leadership and Education:
Leadership of strategic category management initiatives internally (i.e. shelf initiative, portfolio analysis)
Enable broad data-driven decision-making through the education/training of internal personnel and sales teams on proper use and interpretation of all available syndicated data sources
Train broker personnel on category management best practices and shopper insights available from scan, panel, loyalty card, and custom research data and tools
10% Professional Development:
Identify and participate in professional development opportunities including on-the-job coaching and training, special projects, business teams, Company University courses, corporate training programs, industry seminars and conferences.
SUPPLEMENTAL
Travel: up to 25%
Internal Customers:
External Customers:
Qualifications
Degrees
Bachelors degree required; Masters in business or market research a plus
Years of Experience
2 minimum years experience in Consumer Packaged Goods and/or Retail Grocery in relevant areas such as Category Management, Sales, Sales Planning, Trade Marketing and Market Research. Highly analytical roles in other industries are acceptable too.
Specialized Skills