APAC Business Development Specialist

Full-time · Goyang-si, Gyeonggi-do, South Korea · On-site

Department: Business Development

Location: RBW HQ – Goyang-si, Gyeonggi-do, South Korea

Employment Type: Full-time

Markets Covered: South Korea (Domestic) + APAC region

Languages Required: Korean and English, both at full professional fluency

About RBW

RBW (RB-Ware Inc.) is a South Korean cobot welding and metalworking automation company. We develop proprietary no-code robotic welding software and integrate it with collaborative robot systems to make welding automation accessible for manufacturers of all sizes — from SMEs to export-focused industrial fabricators.

With an active partner network across Europe, the Americas, and APAC, RBW is in an active growth phase globally. Our no-code RBW software platform is one of the most intuitive cobot welding interfaces on the market.

RBW goes to market exclusively through regional channel partners — integrators, welding technology distributors, and automation specialists who sell, install, and support RBW systems in their respective markets.

Role Overview

We are looking for a driven, commercially minded Business Development Specialist to join our team at RBW HQ in Goyang-si, South Korea. This person will be the primary driver of RBW's expansion across the APAC region, covering both the domestic South Korean market and international APAC markets.

You will be responsible for identifying, onboarding, and managing channel partners — working directly with the Head of Business Development based in RBW's European office. This is a high-ownership, client-facing role with real visibility into a fast-growing global company.

You are not an order-taker. You identify leads, make calls, build relationships, close partnerships, and make sure those partners perform. You'll need to be comfortable with the full BD cycle — from cold outreach to partner training to long-term account management.

Key Responsibilities

Channel Partner Acquisition

• Identify and qualify potential channel partners across South Korea and APAC markets (Japan, Southeast Asia, and others)
• Execute structured cold outreach via outreach tools (e.g., Apollo), phone, LinkedIn, email, and in-person visits
• Build a pipeline of qualified partner candidates and manage the full acquisition process from initial contact to signed agreement
• Represent RBW at industry events, trade fairs, and exhibitions in the region

Partner Onboarding & Training

• Lead commercial and technical onboarding for newly signed partners
• Conduct product and sales training sessions — ensuring partners can demonstrate, quote, and sell RBW solutions independently
• Coordinate with the Korea-based technical team to deliver hands-on system training at partner and/or RBW facilities
• Develop training materials and documentation as needed for the APAC market

Channel Partner Management

• Maintain regular contact with existing APAC partners — tracking pipeline, supporting commercial activities, and ensuring accountability
• Conduct periodic business reviews to assess partner performance and align on targets
• Act as the primary point of escalation for commercial issues in the region
• Relay market intelligence and partner feedback to the Head of BD and the product/software team

Reporting & Coordination

• Report directly to the Head of Business Development (RBW Europe, Rotterdam)
• Maintain CRM records (HubSpot) with accurate, up-to-date pipeline and partner activity data
• Prepare regular regional BD updates for internal reporting
• Coordinate with RBW's European and Korean teams on partner support, pricing, and product matters

Requirements

Must-Have

• Full professional fluency in Korean and English, both written and spoken — able to conduct sales calls, negotiations, and partner communications at a professional level in both languages
• Minimum 2–4 years of B2B sales or business development experience
• Proven track record in outbound/cold outreach — comfortable picking up the phone
• Strong communication and presentation skills across different cultures and seniority levels
• Self-starter who can manage their own pipeline with minimal hand-holding
• Willingness to travel across APAC for partner visits, training sessions, and events

Preferred Background

• Experience in robotics, automation, or industrial machinery sales strongly preferred
• Knowledge of or exposure to the welding industry or welding equipment distribution is a significant plus
• Experience working with channel partners or distributor networks
• Familiarity with CRM tools (HubSpot or equivalent)
• Experience working with European teams or in a cross-cultural corporate environment

What We Offer

• A high-ownership role with direct impact on RBW's global growth trajectory
• Close collaboration with the global BD leadership team in Europe
• Competitive compensation package with performance-based incentives
• Front-row seat in a Korean technology company expanding aggressively across international markets
• Opportunity to build and shape RBW's APAC partner network from the ground up
• Exposure to international B2B sales, partner development, and industrial automation markets