We are seeking a Braze Consultant to lead the strategic planning, setup, and optimization of customer engagement programs. This role requires strong platform expertise, marketing automation knowledge, and stakeholder management skills.

Experience: 4-5 years

Location: Remote

Note: candidates who can join immediately OR serving notice period only.

Roles and Responsibilities:

• Provide strategic consultation on Braze capabilities and customer engagement strategies.
• Design lifecycle and trigger-based campaigns across channels (email, PUSH, SMS, in-app).
• Coordinate with client to align Braze usage with business goals.
• Conduct platform audits and recommend improvements for campaign performance and scalability.
• Configure Braze integrations (e.g., Segment, Amplitude, custom APIs) for seamless data flow.
• Train and support internal teams on Braze best practices.
• Define KPIs and measurement frameworks for campaign success.
• Stay updated with Braze feature releases and evaluate their application for the business.
• Assist in onboarding new clients or teams to the Braze platform.

Technical and Functional Skills:

• In-depth knowledge of Braze, including Canvas, Webhooks, Liquid scripting, and data mapping.
• Strong analytical and problem-solving skills.
• Ability to translate business goals into actionable campaigns.
• Experience working with CDPs, CRMs, and data warehouses.
• Excellent communication and stakeholder engagement skills.
• Knowledge of building journeys.
• An eye for detail to assist in audits.
• Good communication skills.