• Perform deep keyword research and implement SEO best practices into all content planning to drive organic search visibility and rankings.

• Map content to the customer journey and marketing funnels (TOFU, MOFU, BOFU) to optimize for performance marketing campaigns.

Execution and Management

• Create detailed content calendars and editorial guidelines, ensuring consistency in voice, tone, and quality across all channels.

• Collaborate closely with the Content Creation Team (writers, designers, videographers) to brief projects and ensure strategic alignment.

• Work with the Performance Marketing/Media Buying Team to optimize content for paid promotion and paid social platforms, ensuring creative assets align with campaign objectives.

Analysis and Reporting

• Define and track Key Performance Indicators (KPIs) related to content, such as traffic, engagement rates, conversion rates, and cost per acquisition (CPA).

• Use tools (e.g., Google Analytics, SEMrush, platform insights) to analyze content performance and identify areas for optimization.

• Present content performance reports and strategic recommendations to clients and internal stakeholders.

**Qualifications

Must-Haves**

• 3+ years of experience in a dedicated Content Strategy or senior content marketing role, preferably within an agency environment.

• Proven expertise in developing and executing content strategies that drive measurable performance marketing results (e.g., MQLs, SQLs, sales).

• Exceptional understanding of SEO principles, keyword research tools (e.g., Ahrefs, SEMrush), and Google Analytics.

• Strong portfolio showcasing successful content strategies across various formats (long-form articles, video, social, email).

• Excellent written and verbal communication skills, with the ability to articulate complex strategies clearly to clients.

Nice-to-Haves

• Experience with A/B testing content formats and headlines.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).

• Background in a specific industry (e.g., SaaS, FinTech, E-commerce).