Responsibilities

Brand & Insight Mining

• Study Third Biome’s brand ecosystem deeply.
• Analyze competitor brands (Seed, Viome, Thorne, TGB, GGG).
• Identify gaps in brand experience, product placement, and messaging.
• Run user research (surveys, calls, social listening).

GTM & Business Strategy

• Work with founders on launch strategy for T3B segments (PCOD, gut, calm, weight loss).
• Build GTM frameworks:
• Customer personas
• Value propositions
• Distribution channels
• Viral loops
• Creator-led community model
• Research pricing, CAC benchmarks, funnel structures.

Qualifications

• Proficiency in Brand Strategy, Branding, and Brand Development
• Experience in Brand Management and ensuring alignment with marketing and business objectives
• Strong Communication skills, including the ability to articulate brand visions effectively and work collaboratively
• Creative thinking and analytical abilities to identify opportunities and develop innovative strategies
• Bachelor’s degree in Marketing, Business, Communications, or related fields is preferred
• Previous experience in a similar role or in the marketing/advertising industry is an advantage