Job Responsibilities:

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand elements into plans and go-to-market strategies.
• Manage a team of marketing people working on brand initiatives.
• Lead creative development to motivate the target audience to “take action.”
• Establish performance specifications, cost and price parameters, market applications, and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Monitor market trends, research consumer markets, and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Devise innovative growth strategies.
• Handling the cross-functional teams for brand growth.
• Align the company around the brand’s direction, choices, and tactics.

Qualifications Requirements :

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.
• Excellent understanding of the full marketing mix.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers.
• Outstanding communication skills.
• Up-to-date with the latest trends and marketing best practices.
• Degree in marketing or a related field.

Additional Information

Experience: 5 to 8 years of experience as Brand Manager or Associate Brand Manager

Salary: As per Market Standards

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