Duties : Lead team to achieve annual regional reagents & consumables and equipment sales quotas. Develop, implement and manage tactical sales plans to achieve regional sales goals. Conduct regular territory business reviews with regional sales team and coach them to exceed performance goals. Responsibilities include interviewing, hiring, mentoring and training employees; planning, assigning, and directing work; evaluating performance; addressing performance concerns, and resolving problems. Collaborate with cross-functional departments (e.g. marketing, scientific affairs and sales leadership) to ensure internal resources support the sales process and ongoing customer service. Provide regular and candid feedback through verbal and written coaching - including but not limited to field travel follow-up, mid-year and full year reviews. Work with finance and senior leadership to create, officiate, and determine the annual sales incentive compensation plan. Review market analysis to determine customer needs, price schedules and discount rates. Analyze sales and market data to ensure that the sales team is focused on the highest priority activities and deployed to the highest potential for reach and frequency. Responsible for course correction, where appropriate. Build top-to-top account relationships and, where required, lead sales presentations and strategy for targeted accounts. Meet with key customers and assist sales representatives with maintaining relationships, negotiating and closing deals. Analyze and control expenses, while proposing budges to conform to align resources against budgetary requirements. Represent the company at trade and scientific meetings.