What You'll Work On

Paid Acquisition & Campaigns

• Own and optimize paid campaigns across Meta, Google, and emerging job distribution channels
• Manage ad budgets with a focus on cost per applicant, cost per hire, and ROAS
• Build, test, and scale ad creative, audiences, and bidding strategies

Bid Optimization & Candidate Quality

• Use AI to monitor and improve our job bidding algorithm by determining optimal bid levels to drive enough quality candidates for each customer
• Analyze the relationship between bid levels, candidate volume, and candidate quality across job postings
• Build feedback loops connecting hiring outcomes (interview rates, hire rates) back to bidding decisions

AI Tools & Automation

• Use LLMs, agents, and automation platforms to accelerate campaign creation, reporting, and optimization
• Build AI workflows that automate ad copy generation, budget reallocation, performance alerts, and creative testing
• Stay on the cutting edge of AI tooling and be first to adopt new capabilities

Growth & Analytics

• Define and track CAC, applicant quality, channel efficiency, and conversion rates
• Run structured experiments (A/B tests, budget shifts, channel expansion) and measure impact rigorously
• Identify new channels and strategies to scale candidate acquisition profitably

What We're Looking For

• 3+ years running paid campaigns on Meta and/or Google Ads with significant budget responsibility
• Deeply quantitative: you think in CAC, ROAS, LTV, and conversion funnels
• Actively experiment with LLMs, AI agents, and automation tools in your work
• Can pull your own data, build dashboards, and make decisions without waiting for an analyst
• Comfortable with ambiguity and full ownership of outcomes

Nice to have:

• Experience with job advertising, recruitment marketing, or marketplace growth
• Background in programmatic advertising, bid optimization, or marketplace dynamics
• Experience building AI agents or prompt-based automation workflows

Why This Role

• Own a real budget and see the direct impact of your work on revenue and customer outcomes
• Use AI every day, not as a buzzword, but as your actual competitive edge
• Help build the growth engine for a platform changing how industrial hiring works