
Electric Twin builds synthetic populations that let organizations test messaging, products, and audiences in seconds instead of months. They generate AI-driven simulations and synthetic personas…

Electric Twin builds synthetic populations that let organizations test messaging, products, and audiences in seconds instead of months. They generate AI-driven simulations and synthetic personas…
Product: Synthetic audiences and simulated populations for instant consumer and policy insights
Founded: 2023
Founders: Ben Warner and Alex Cooper
Funding: $14M total (announced Feb 2026)
Headquarters: London, England
Consumer and policy research, audience insights, product and message testing at scale
2023
Technology, Information and Internet
$14,000,000
Round included participation from LocalGlobe, Mercuri and Marc Andreessen; followed an earlier $4M pre-seed bringing disclosed total to $14M
“Investor syndicate includes prominent venture investors such as Atomico, LocalGlobe, Mercuri and individual participants”
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