
Zelig Technology is a pioneering digital styling technology platform that offers AI-powered virtual try-on and styling solutions for fashion commerce. Their innovative technology allows users to upload photos or select from a diverse model library to visualize how clothing items will look on them, enabling a personalized shopping experience. By facilitating the mixing and matching of various items from retailers, Zelig positions itself as a foundational pillar in the future of fashion personalization, catering to the growing demand for customized online shopping experiences.

Zelig Technology is a pioneering digital styling technology platform that offers AI-powered virtual try-on and styling solutions for fashion commerce. Their innovative technology allows users to upload photos or select from a diverse model library to visualize how clothing items will look on them, enabling a personalized shopping experience. By facilitating the mixing and matching of various items from retailers, Zelig positions itself as a foundational pillar in the future of fashion personalization, catering to the growing demand for customized online shopping experiences.
What they do: AI-powered virtual try-on and digital styling technology for fashion e-commerce
Headquarters: West Hollywood / Los Angeles, California, USA
Founders / CEO: Sandy Sholl; other founder listings include Adam Freede and Nicolas Genest
Latest funding: $15M Series A (Nov 2023), lead investor Hilco Global
Employee count: Approximately 53
Fashion e-commerce personalization and reducing returns through virtual try-on
2021
Fashion technology / e-commerce
$15,000,000
Round reported to value the company at approximately $100M; participation noted from Bezikian Zareh
“Hilco Global led Series A with participation from Bezikian Zareh”