Yieldify
Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie. 3 years ago Yieldify only existed in the minds of its two founders. Fast forward to today and the company holds a position as one of the fastest growing tech startups in UK history with 5 offices spanning 3 continents, over 170 employees, 1000+ customers and 7 digit funding (from Google Ventures and Softbank). Plus a few awards thrown in for good measure.
Yieldify
Yieldify creates smart and simple marketing technology products that predict customer behaviour to optimize customer experience with brand revenue. Trusted by over 500 brands on more than 1,000 websites globally, Yieldify helps some of the world’s innovative companies drive incremental revenue, including Marks and Spencer, French Connection, Steiner Sports, Omni Hotels and Anthropologie. 3 years ago Yieldify only existed in the minds of its two founders. Fast forward to today and the company holds a position as one of the fastest growing tech startups in UK history with 5 offices spanning 3 continents, over 170 employees, 1000+ customers and 7 digit funding (from Google Ventures and Softbank). Plus a few awards thrown in for good measure.
TL;DR
What they do: E-commerce personalization and customer-journey optimization platform (AI-backed, no-code) for on-site experiences and measurement
Customers / scale: Claims 1,000+ brand customers and 200,000+ campaigns
Founded: 2013
Funding: Raised multiple venture rounds totaling around $18–20M (notable rounds: $11.5M Series A in 2015, $6M in 2017)
Leadership: Founder Jay Radia stepped down as CEO in Feb 2020; Waleed Al-Atraqchi appointed CEO
Company Overview
Problem Domain
Ecommerce conversion optimization and personalized customer experience
Founded
2013
Industry
Marketing technology / Ecommerce personalization
Funding Track Record
11500000.00
Reported $11.5M Series A
6000000.00
Reported $6M round that brought total raised to around $20M
Investor Signal
“Investors have included Google Ventures (GV), SoftBank Capital, Hoxton Ventures, Tom Singh and Data Point Capital”