Yellowbrix
YellowBrix got its start in late 1997 as NewsReal when a few key executives decided to spin off the Corporate Information Division of InfoSeek. But that’s only part of the story – Co-founders David Hoppmann and Jeff Massa met in 1993 and brought to the relationship two great assets — Jeff had extensive experience working with artificial intelligence and neural networking for the White House and David had leadership experience. Together, they saw that, while the Internet was becoming the world’s largest content provider, not everyone had the resources to create their own content. Together, their vision was to develop the potential of smart technology to provide news content and business information to Web sites and their users. The result was the creation of a content infrastructure services company with a top-notch executive team, powerhouse investors like CNNfn and the Walt Disney Company, and top-of-the-line technology. As the company grew and developed more applications for their Intelligence Engine, they outgrew the name NewsReal. In February of 2000, the name was changed to YellowBrix to reflect the optimism and possibilities of the Internet.
Yellowbrix
YellowBrix got its start in late 1997 as NewsReal when a few key executives decided to spin off the Corporate Information Division of InfoSeek. But that’s only part of the story – Co-founders David Hoppmann and Jeff Massa met in 1993 and brought to the relationship two great assets — Jeff had extensive experience working with artificial intelligence and neural networking for the White House and David had leadership experience. Together, they saw that, while the Internet was becoming the world’s largest content provider, not everyone had the resources to create their own content. Together, their vision was to develop the potential of smart technology to provide news content and business information to Web sites and their users. The result was the creation of a content infrastructure services company with a top-notch executive team, powerhouse investors like CNNfn and the Walt Disney Company, and top-of-the-line technology. As the company grew and developed more applications for their Intelligence Engine, they outgrew the name NewsReal. In February of 2000, the name was changed to YellowBrix to reflect the optimism and possibilities of the Internet.
TL;DR
Business: B2B content and business-information infrastructure, news syndication
Founded: Late 1990s (originally NewsReal)
Founders: David C. Hoppmann and Jeff Massa
Headquarters: Alexandria, Virginia, United States
Funding signal: Series C reported; total funding listed as $20,000,000 (historical)
Company Overview
Problem Domain
Content and business-information distribution for web publishers and enterprises.
Industry
B2B content / information services
Funding Track Record
Listed as last round; Crunchbase indicates Series C with AAC Capital Partners as lead.
Infoseek listed as an early investor (Dec 1, 1997).
Investor Signal
“Investors historically include Holland Capital, AAC Capital Partners, and Infoseek (corporate investor)”