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xpln.ai is revolutionizing ad measurement by focusing on attention-based metrics rather than traditional metrics like impressions. Their platform analyzes various factors such as ad position, surface…

xpln.ai is revolutionizing ad measurement by focusing on attention-based metrics rather than traditional metrics like impressions. Their platform analyzes various factors such as ad position, surface…
What they do: Attention-based ad measurement using eye-tracking panel data and machine learning
Headquarters: Paris, France
Founded: 2022
Latest round: Series A (Oct 15, 2024)
Reported raise: $8M (reported by Dealroom)
Advertising technology; ad measurement and analytics focused on attention metrics
2022
AdTech
$8,000,000
Amount reported by Dealroom as $8M; Crunchbase and other profiles list the Series A with the same lead investors.
“Ventech; Spring Invest”
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