
Wurl is a leader in the CTV industry, providing advanced solutions for content publishers and streamers to enhance audience engagement, maximize revenue, and build brand value. Their offerings include real-time contextual targeting for TV ads, advanced CTV ad monetization, and AI-powered audience acquisition. With a strong market position and impressive results, such as a 7x increase in aided brand awareness and a 153% return on ad spend, Wurl is well-positioned to address the challenges of the streaming TV ecosystem. Owned by AppLovin, Wurl continues to innovate and expand its reach in the rapidly growing CTV market.

Wurl is a leader in the CTV industry, providing advanced solutions for content publishers and streamers to enhance audience engagement, maximize revenue, and build brand value. Their offerings include real-time contextual targeting for TV ads, advanced CTV ad monetization, and AI-powered audience acquisition. With a strong market position and impressive results, such as a 7x increase in aided brand awareness and a 153% return on ad spend, Wurl is well-positioned to address the challenges of the streaming TV ecosystem. Owned by AppLovin, Wurl continues to innovate and expand its reach in the rapidly growing CTV market.
What they do: Streaming TV (CTV) distribution, monetization, and contextual advertising platform
Ownership: Subsidiary of AppLovin
Scale: 5.5B+ monthly hours; 110B+ monthly CTV impressions
Employees: 137
Latest disclosed round: Series B (Feb 1, 2021)
Reported total funding: 31,000,000.00 USD
Challenges in the streaming TV ecosystem: building and monetizing ad-supported inventory, connecting publishers/streamers with advertiser demand, and providing safe, effective targeting for brands on CTV.
Streaming TV / Connected TV
“Owned by AppLovin; prior disclosed investors include William Hearst and Sean Doherty.”