
Unlock continuous user insights at scale with AI-powered user research.
Product: AI-driven experience research platform with AI Study Builder, AI-moderated interviews, prototype & live website tests, and surveys
Founded / HQ: Founded by Axel Thomson; headquartered in London, England
Team size: ~30 employees
Funding: Seed round $3.3M announced Aug 15, 2023; total funding listed ~£2.8M as of Jul 18, 2022
Status: Company site states planned shutdown on Sept 23, 2025
User experience and product research — speeding up and scaling qualitative and quantitative user insights.
Experience research / product research software
$3.3M
Announced seed round; reported participation from MMC Ventures and Concept Ventures
2800000.00 GBP
Total funding amount and date recorded on company snapshot
“Led by Octopus Ventures with participation from MMC Ventures and Concept Ventures”